Apparently, Google announced a bunch of new devices a couple of weeks ago. The day it was revealed Pixel 7 and Pixel 7 Pro phones It came and went without much fanfare. Google may be serious about its hardware but even it is unable to match Samsung’s dominance of the Android scene.
Let’s not forget that these are not the first Google devices. The company always gets some slack because since it only works hard on hardware, one has to give it time to get back on its feet. Google has already been making Pixel phones for several years now. While they certainly have their strengths, they have been unable to capture the imagination of the vast majority of customers who are willing to spend the same or even more money on Samsung device.
The idea is simple enough that it makes sense. Google should have its own series of devices to better display the Android system. It should give Android a platform to shine without any OEM cheats. Full control over software and hardware should enable Google to offer a distinctly better experience than any other Android device. This was not really the case.
Google’s Pixel smartphones may have developed quite a few enthusiastic followers, but their appeal in the overall market is still largely lacking. There is rarely any hype or anticipation before the launch of new Pixel smartphones. The lack of interest becomes quite astonishing when compared to the lead up to the launch of Samsung’s new Galaxy S or Galaxy Z foldable.
Millions of people around the world are interested in how Samsung drives innovation year after year. Although the company hasn’t held an in-person Unpacked event since 2020, its online launch events still see record numbers of viewers from all over the world.
Samsung has shown everyone, especially Google, that there is no Android without Samsung. No other Android OEM devices have this kind of global presence that Samsung has. company accounts For more than 35% of the Android smartphone market. The rest is accounted for by Chinese OEMs that are increasingly shunned in Europe and North America, two very profitable markets.
Given the difficulties Chinese OEMs face in these markets, only Samsung and its devices give Android a fighting chance against iOS. Apple will clean up the market because it does not face any geopolitical risks in these markets like China. Samsung’s extensive network across Europe and North America ensures that Android remains the dominant operating system.
The value of this contribution cannot be underestimated. Android is Google’s way of attracting users to its vast network of services. Countless people use YouTube, Google Search, Discover, Assistant, Gmail, Calendar, Drive, Maps, Photos, and much more through their Android devices. Android phones are one of the most important traffic sources for these services, and Samsung phones bring these users to Google by truckload.
There is also a question as to whether people even care about an unadulterated Android experience? Most regular customers do not. It is also pertinent to note that Samsung offers more for Android What Android does with Samsung. Many of the software innovations Samsung introduces with One UI eventually inspire Google to add them to future Android releases. There are a lot of examples Even in the latest version of Android 13.
If Google itself remains unable to stand up to a challenge against Samsung’s control of Android, what can the original device manufacturer do? It is certainly commendable how Samsung has managed to establish its dominance over the Android smartphone market. Samsung is now the gold standard, which has to be beaten, and there doesn’t seem to be many who are capable of doing so.
So, if people mostly don’t care about them and can’t keep up with their Galaxy counterparts, why bother with Pixel phones? Google still has a long way to go before smartphone sales can register on Samsung’s radar. It was recently pointed out that Google will need Half a century to sell as many phones as Samsung In 2021 only.
Samsung will only go from strength to strength, especially because of the innovation it is leading in the foldable smartphone. With Google’s tendency to abandon projects (Stadia is its latest victim), who wants to bet that maybe their patience with the Pixel brand will run out in the not too distant future?
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