Vivo's X-series smartphones are designed to 'fit human intuition'

Vivo’s X-series smartphones are designed to ‘fit human intuition’

Upgrade functional: The design changes to smart phones It should be meaningful to users “in an elegant and simple way,” according to An Ren, head of industrial design for the Series X at global tech brand Vivo.

Series X is vivoThe flagship line of photography smartphones, which Ren says exemplifies the human-centered design philosophy of the global tech brand. Throughout the series, it has implemented continuous minor changes in order to “improve the user experience across all smartphone designs”.

“Cell phones are used far beyond just making calls,” Ren said. “People easily spend more than five hours on their phone every day, so we have to create a phone that feels good.”

Designing smartphones as an ‘extension of the human hand’

The brand’s X60 series is designed to be sleek and slim with X60 Pro It measures 7.59 mm thick.

Vivo has also designed the smartphone to be increasingly user-friendly, allowing for a more comfortable grip with a 3D curved screen design.

With its X70 hardware, Vivo has strived to continue this focus on comfort, and the X70 is 7.55mm thick and designed to “comfort in the palm of the hand”.

Focusing on comfort, the X70 is just 7.55mm thick

“Vivo leverages its proprietary design language to improve the user experience by providing a comfortable grip, so the light and slim form factor is a vital part of the DNA of the Vivo X Series,” Ren continued.

“Vivo has developed innovative ways to accommodate larger sensors and new camera system components while maintaining the series’ slim design.”

Designed for simplicity and ease of use

As part of its design philosophy, the brand has said that its primary goal is to create “design-driven” products. According to Wren, design does not mean “designer-driven” or “user-driven” but instead examines user experiences and needs in different situations.

The technical applications that Vivo makes for its products are dedicated to a simple and easy user experience. For example, when shooting in the car or walking, videos shot on smartphones often shake. The rebranding of the gimbal camera stabilization system — first used in the X50 — aims to reduce shake and blur in handheld shots.

Making smartphone unlocking easier and faster is another important part of the user experience, according to Vivo as “consumers need to do this a hundred times a day.”

To simplify the screen unlock process, Vivo incorporated fingerprint technology into its smartphones in 2016. The X20 smartphone released in 2018 showed off the world’s first mass-produced fingerprint sensor, according to Vivo. The brand’s X80 series – the latest series in the X lineup – boasts the first 3D dual-ultrasonic fingerprint sensor that accurately identifies users’ fingerprints in 0.2 seconds.

Ultrasonic fingerprint sensors work by mapping the reflected sound waves by compressing the fingerprint, which gives a more accurate fingerprint reading and can help increase the accuracy of fingerprint recognition when hands are sweaty or greasy. This not only aims to make unlocking faster, but also easier for consumers in different situations.

According to Ren, every change to improve the user experience is the result of “unremitting efforts” and each generation of products must go through at least 400 test models before selecting the final market-ready model.

“Repeated testing is to make sure that we are offering the right products that fit human intuition and nature,” Ren said.

‘Strength’ subtle changes

The brand introduced the industry’s first “Dual Tone Step” design on the X50 Series.

A graduated form has been added to the smartphone to house the camera module on the back panel to reduce the overall visual thickness.

Diagram of Vivo X Series Smartphones
Vivo introduced a ‘Dual Tone Step’ design on the X50’s camera module

Depending on the design of the chosen necklaces, the brand has introduced a thin band on the top of the X50 series device, which is now displayed on all X series devices.

These simple straight lines act as a defining design feature, highlighting the X Series’ status as a ‘pioneer of photography’.

Diagram of Vivo X Series Smartphones
Vivo X50 Series features a design element inspired by the pendant necklace design

In the design process, Vivo says it also takes into account lifestyle trends as well as the social environment at the time.

For example, the X50 series was launched at the beginning covid-19 pandemicSo, Vivo added Frost Blue color as well as AG anti-glare formulation technology to create a warm texture and glow from the X50 smartphone’s back panel with the aim of relaxing users during the troubled time.

Digital image for Vivo X series smartphones
Mood-boosting orange on the X70 . series

In its design for the X70 series, the brand has also included upscale colours, such as the bright orange design where “people have lived through pandemic restrictions for far too long, they need something to cheer them up,” Ren said.

In the X70 series, Vivo has revealed the “Stepping Stone” design, which is informed by a landscaping feature typically seen in Chinese gardens where stones are typically placed on shallow water, grass or gravel to form a path.

Digital image for Vivo X series smartphones
The “Stepping Stone” design in the X70 series

All Vivo X series phones feature anti-glare technology applied to the back panels, creating a frosted glass effect that also eliminates fingerprints and smudges, a stylish solution to keeping the phone looking clean.

The back panel on many X series models is made of vegan leather, which is intended to improve the texture of the phone and make it fingerprint-resistant. Vegan leather was also chosen because, according to Vivo, it’s more durable than animal-derived leather and was developed to mimic the “litchi pattern” texture found in leather.

“The design language of the X Series is balance, elegance and softness,” said Ren. “Each generation of products should provide users with a balanced feel, a warm and soft look, and be visually elegant.”

To learn more about Vivo, visit the website website.

Partnership content

This article was written by Dezeen for Vivo as part of a partnership. Learn more about Dezeen Partnership content here.

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