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Top 3 ways to market your new Android app

You did a great job creating an app from the ground up that you think everyone will love and use frequently. However, quickly after launching it, your downloads don’t hit the targets you thought they would, so what exactly is the deal with that?

For example, if you develop an Android app and just upload it to the Google Play Store with the hope that millions of people will download and use it, keep in mind that your app will have a hard time thriving on its own considering the fact that Google Play Store already contains more than 2.7 million apps available on it.

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Fortunately, there is this concept you may have heard of, known as marketing, that may aid your efforts to promote your app and find a global market for what you have developed. But how exactly do you market your Android app and convince smartphone users to download it? Today, we are going to discuss a few different approaches to achieving this goal.

Social media is king

This is undoubtedly the option with the lowest barrier to entry, but it comes with the highest barrier to entry when it comes to maintenance. While you probably already have a social media account, most likely Instagram, Facebook, Twitter, Google+ and maybe even Twitch, promoting your app on social media means a lot more than having official accounts for your app on different platforms.

First, having inactive accounts and being on these networks will not break the deal for you and your efforts. For this reason, you should maintain active social media accounts, post frequently about your app and what it can bring to people’s lives, and get Real Instagram FollowersAnd your Facebook supporters and Twitch subscribers among others, they’ll become your app’s brand ambassadors and spread the word about a job well done.

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Because of the direct communication possible on social media platforms, this marketing strategy should be your first priority once you decide to market your app. It is always in the developer’s interest to maintain an open communication with their user base, and build a follower base that will help you spread the word about your app and help you enjoy more downloads from the Google Play Store.

Ads on the Google Play Store

Ads for developers were only recently made available on the Google Play Store and thus, Android app developers can now place ads on Google Play thanks to this change.

The main goal of this type of ad is for consumers to see your app at the top of the results when they search for a specific term, similar to what happens when they search on Google. For example, if you search for the term “Chicago Bulls” on a Google Play search, an advertisement for TicketMaster will appear at the top of the results page, which is the leading app in the United States when it comes to buying tickets to sporting events.

In this regard, depending on the name of the app and the use case, you can pay for the app to appear as the top result when Play Store users search for certain terms and keywords to maximize the number of people who will download and use it on a regular basis.

Keeping users in the loop may lead to more downloads in the future

This is probably the most difficult challenge an app developer can face. Imagine this: you have a large number of individuals using your app; But how can you ensure that they continue to do so?

One strategy would be Encourage users to provide feedback about the application, either on the Play Store itself in the form of reviews, or on social media. From here on out, it is necessary to read the comments if you want to keep your users satisfied with your services and fix the problems they encounter when using your app, which can therefore mean more new users for you thanks to the fact that your Android app is getting better and better over time.

For example, if they catch a bug, “hardcore” users, who are likely to become brand ambassadors, expect it to be corrected as soon as possible. However, if you fail to update your app and fix the bugs, they will waste no time finding a similar app that meets their needs and leave your app for good.

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Final thoughts

In this post, we’ve gone through three of the most important marketing strategies that you seriously need to consider and include when developing a marketing strategy for your new Android app. As you try to convince consumers that the value of your business is worth their time and attention, you must implement the above strategies and make an effort to understand why each is absolutely necessary.

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