Ticketmaster cancels general sale of Taylor Swift tickets

Ticketmaster cancels general sale of Taylor Swift tickets

The ticket broker tweeted, “Due to extremely high demands on ticketing systems and insufficient ticket inventory remaining to meet this demand, Taylor Swift’s Public Sale TOMORROW has been canceled | Eras Tour.”

After days of glitches and long waits, frustrated fans trying to buy Taylor Swift tickets during the pre-sale windows say they’ve canceled the public sale scheduled for tomorrow.

The ticket broker tweeted, “Due to extremely high demands on ticketing systems and insufficient ticket inventory remaining to meet this demand, Taylor Swift’s Public Sale TOMORROW has been canceled | Eras Tour.”

It was not immediately clear if the sale would be rescheduled or how many tickets were left. Ticketmaster did not immediately respond to a request for clarification from AFP.

“I have absolutely no idea what to do right now,” said Cody Rhodes, 23, a fan whose cousin had a pre-sale code earlier this week, but after waiting five hours, he was kicked off the waiting list.

“Ticketmaster’s statement was very vague. They said it was a cancellation and not a postponement, so now I’m wondering if there are any tickets left to sell,” the 23-year-old told AFP.

He doubted he would be able to purchase resale tickets that could run into the thousands of dollars, but said he would probably try.

“It’s really upsetting that Ticketmaster handled this situation so badly,” Rhodes said.

In a blog post, the company said that on November 15 more than 2 million tickets were sold for Swift’s series of shows set to debut in March — the most tickets sold by an artist in one day.

More than 3.5 million people were pre-registered as “Verified Fans,” a system intended to prevent bots, and 1.5 million people were subsequently given pre-sale codes to purchase tickets.

But Ticketmaster nonetheless cited a “staggering number of bot attacks” along with fans without codes trying to buy tickets — meaning their site received 3.5 billion system requests, they said, four times the company’s previous peak.

“Even when high sell-out demand goes flawlessly from a technical perspective, many fans are left empty-handed,” said Ticketmaster.

“Based on the amount of traffic to our site, Taylor will need to perform over 900 stadium shows (nearly 20 times the number of shows she performs)… That’s a stadium show every night for the next 2.5 years.”

Is the merger uncomfortable?

The debacle reignited concern about Ticketmaster’s privileged position in the ticketing industry.

The company—owned by Live Nation, the event promotion giant—is a dominant force, and concert-goers have for years complained about hidden fees, high costs, rampant scalpers, and limited tickets due to advance sales.

A number of lawmakers have questioned the 2010 merger of Ticketmaster and Live Nation, with some calling for investigations into the state of competition in the industry.

Meanwhile, Tennessee Attorney General Jonathan Scrimetti has expressed concern about the advance offer, and said, “He and the consumer protection team will use every tool available to ensure consumer protection laws are not violated.”

A number of antitrust and consumer protection groups in recent months have launched a campaign to “investigate and dispose of the 2010 Live Nation-Ticketmaster merger,” saying its massive power in the industry allows it to “raise ticket prices, handle expensive spam fees, and exploit artists and venues.” The Independent and the Fans”.


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