10/25 update below. This post was originally published on October 22nd
Early iPhone 15 leaks claim that Apple will change its range of smartphones with Many eye-catching design changes. And now, it looks like the release of a new flagship model will coincide with the shift to a potentially revolutionary flagship.
Having exclusively used stainless steel on its premium smartphones since the 2017 iPhone X, the famous leaker leaks Claims iPhone 15 Ultra (upside down to Replace Pro Max brand) will have a titanium body. Titanium is much stronger and lighter than stainless steel, but it’s also amazingly expensive.
Looking at the good news first, titanium’s strength-to-weight ratio is on another level for stainless steel, providing nearly the same strength in 40% of its own weight. This is why titanium is commonly used in applications that depend on weight, such as aircraft parts.
Moreover, titanium is 3-4 times stronger than stainless steel of the same weight. This would give Apple options: reduce the weight of the iPhone 15 Ultra without losing strength, keep the same weight and launch the world’s most powerful smartphone, or – more likely – strike a balance between the two.
The benefits make titanium seem like a no-brainer, but the reason it’s not so popular in smartphones is because of the cost. titanium price $35-50 per kgFor $1-1.50/kg for stainless steel. It’s a huge difference, which makes it a real shock that Apple is releasing the titanium iPhone.
Of course, Apple can benefit from industry-leading economies of scale, but even those could suffer unless the company plans to raise prices again.
Update 10/24: Additional weight has been added to the increased costs of the so-called iPhone 14 Ultra. Writing in my week Power On NewsletterBloomberg’s Mark Gurman emphasized that he believes Apple will “create a larger gap between the iPhone 15 Pro and Pro Max” while also acknowledging the potential rebranding of the Ultra.
However, what is new is Gurman’s assertion that the Ultra may cost more than the iPhone 14 Pro Max. This isn’t an endorsement of the Titanium Leak, but a physical change would be near impossible without the price increase.
As it is, the iPhone 14 Pro Max starts at $1,100 and comes in four storage tiers: 128GB and 256GB ($1,200), 512GB ($1,400), and 1TB ($1,600). It’s a lot, but spread over a three-year contract, an extra $100-200 in each category is reasonable. Apple could also raise average selling prices by eliminating the 128GB tier, which is a far cry from “Ultra.”
Even at this early stage, I expect the Ultra branding and pricing to be the main narrative of the iPhone 15 lineup.
Update 10/25: The iPhone 15 range’s body materials have taken another twist. After this article was published, I was contacted by an old source who claims that Apple is also investigating an upgrade of standard iPhone 15 models from aluminum to stainless steel. On the contrary, this has been dropped by LeaksApplePro. While the sources are conflicting, I’m inclined to support LeaksApplePro for several reasons.
First, the cost. While Apple has leeway to introduce titanium for the ‘iPhone 15 Ultra’ and increase the price due to its new position as a prominent flagship model, the rest of the range pricing is crucial. Notably, bringing the A16 chip to the already standard models Significantly increases production costs, while it also closes the gap on the iPhone 15 Pro, which is expected to continue to use stainless steel. This is the kind of branding confusion Apple will be keen to avoid.
Moreover, the presence of three substances will increase differentiation. Standard and Professional models will retain the look and feel customers are already familiar with. At the same time, the Ultra will stand as a potentially massive flagship device that’s as light as the smaller iPhone 15 Pro while being more durable — adding the Wow Factor.
Interestingly, the pricier titanium iPhone 15 Ultra could also help sales of the iPhone 15 Plus. The current problem for Apple is that the carrier’s multi-year contracts mean that the price difference between iPhone models is marginal, so FThe iPhone 14 Plus also fell short of expectations Because the iPhone 14 Pro Max offers so much more without adding a huge difference to the monthly contract.
But enter the titanium iPhone 15 Ultra at around $1,500, that goes up to $2,000, and the $900 iPhone 14 Plus is now the go-to option for budget buyers who want a big-screen iPhone. At the same time, the Ultra is launching as an ambitious buy with higher profit margins, bringing glamor and excitement back to the range.
Further, this fits with Apple’s current (and controversial) strategy of dividing its core models—the iPad, MacBook, and Watch—into more affordable brackets, while offering shooting models against the moon at the higher end of the range. So yeah, I expect iPhones to get a lot more exciting next year, but they’re also ultimately very expensive.
as I am written here beforeI think Apple will create a larger gap between the iPhone 15 Pro and Pro Max, which can actually be called Ultra (like a watch) and cost more than $ 1,100 – the price of the iPhone 14 Pro Max today.
On the one hand, this would be a tough pill to swallow yet Near global price increases (USA and China excluded) It was introduced with the iPhone 14 range. On the other hand, Apple has shown its desire to build top-of-the-range devices in other product lines (No matter the cost), and this will correspond to switching to the “Ultra” brand.
Throw in the rumored switch to USB-C port with Thunderbolt 4 technologyAnd the Dual front cameras and in A17, The first 3nm chipset, and Apple might make an iPhone, for which customers would be willing to break the bank. according to The clash of standard iPhone 14 modelsIt might also make a lot of sense…
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