The biggest change in the new iPhone isn't the hardware

The biggest change in the new iPhone isn’t the hardware



CNN Business

When iPhone 14 users are not using their new Apple device, the screen is barely asleep. It’ll stay lit with prominently displayed widgets like alerts, calendar appointments and sports scores sparkling with real-time updates, and you’ll be ready if you ever Take a quick look or definitely pick it back up.

New Apple The main line-up, which goes on sale in stores Friday, features the biggest change ever in the lock screen — precious real estate that’s been mostly a wasteland for alerts up until this point. It is not a new concept. Android has supported the Always On display feature for a while, but this is a first for Apple. Not only is it a way to keep users more connected to their devices in a more passive way, the idea of ​​finding something new that has to do with the old space comes along. Cash-strapped consumers should find a reason to trade in or buy hardware without major hardware upgrades.

“This was an empty garage that is now fully used,” said Dan Ives, an analyst at Wedbush Securities. “It will obviously increase the time spent on the phone. … We consider it a genius strategic move.”

While interactive lock screens are usually limited — allowing for quick checking of notifications, time, reminders, calendar appointments, and writing notes — Apple is adding more customization and flexibility to the lock screen. It will also show, for example, the progress of takeaway delivery and the arrival of Uber to your home Information previously found within apps only. (For those who find it too complex, they can smooth out any and all UI elements.)

The new lock screen also provides a way to display images, select custom font styles and colors, and offers a better placement for notifications now at the bottom of the screen.

“Apple isn’t always ahead of the curve, and it may look increasingly behind the curve, but when you bring something to the market, it’s very well executed,” said Michael Inoue, principal analyst at ABI Research.

However, Inouye believes that the always-on display can reduce the amount of time the device spends, allowing users to do more without Having to search through apps And make the most of multitasking. “When it’s just a quick notification on the lock screen and not interactive, that prevents those unexpected distractions from our initial task,” he said.

Whether the lock screen saves time or attracts the user The deeper the time the lollipop is likely to depend on the individual. Apple told CNN that what a user interacts with on their lock screen will not affect Screen Time, the iPhone’s internal tracker that monitors user interaction throughout the week.

Apple’s new lock screen joins a few buzz changes coming to the iPhone 14 lineup, such as the dynamic islandwhich is a bean-shaped area at the top of the screen Replaces the malignant fissure. It expands and contracts when incoming calls, playing music, or using other features.

But much like the lock screen, Apple is trying to make the most of secondary areas that have been largely untouched for years.

“These are all things that companies do to show improvements when it becomes increasingly difficult to do so on the hardware side,” Inouye said. “While the devices are certainly making progress, from the perspective of most consumers they will not notice the differences in their normal daily use. But these changes are noticeable.”

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