Technology news: Redrock and Pop Experiential, ETL and ILEA Alliance; 6 New Applications for Connex and RainFocus Event
Redrock Entertainment and POP Experiential
event production company Redrock Entertainment creative experience agency Experimental POP (POP | X) announced a new alliance to bring award-winning teams of creators and producers to the experiential marketplace, creating a broader offering for existing and potential customers.
Together, the two teams will provide advanced technology solutions for B2B and B2C experiences and events – in-person, virtual and hybrid.
Redrock presents acclaimed large-scale productions, producing high-profile events including the Stranger Things Drive-Into Experience, the world premiere of Riot Game’s Arcane and Billboard’s Women in Music. Women-owned POP | X was founded during the pandemic and recruits top talent across a variety of pilot events and disciplines. The team has produced more than 100 strategic engagements in just over a year for clients including BMC Software, Dell Technologies and Penn Medicine.
The two entities can now leverage their individual strengths to converge with a unique and refreshing approach to diverse projects.
“This allows us to engage more deeply with our existing and potential partners, not only to deliver major initiatives but also more targeted and focused B2B strategies,” said Ford Ingleth, president of Redrock Entertainment, adding that his company is always striving to bring more to its business customers and partners.
According to Margaret Lonzel Bennis, CEO of POP | X, her company’s expertise and recent experience with hybrid events is a win-win for the collaboration.
“Our experience in the corporate pilot space and our recent experience in the hybrid arena give us a unique understanding of what is critical to engagement, in all its forms, in the future,” said Launzel Bennis. “There are huge opportunities that will come out of that for both our client bases.”
About Redrock Entertainment and POP | X
With over 30 years of experience in event production, Redrock is known for bringing award-winning ideas to life and implementing them.
POP | X embraces disruptive innovation and uses a strategy-driven approach to create thoughtful and meaningful human connections between organizations and their audiences through events, experiences, and engagement – all while focusing on innovative and innovative solutions in a time of industry evolution. ”
Event Tech Live and ILEA
The partnership is designed to deliver the show’s message to ILEA’s global community of event professionals whose skills, expertise and experience underpin some of the most influential live events worldwide.
The ILEA community focuses on celebrating all aspects of live event production and management, enabling members to deliver the best work for their clients through collaboration, thought leadership and idea sharing.
At ETL London and ETL Las Vegas, the ILEA team, represented by Cecilia Lavigne, ILEA’s Regional Vice President EMEA and Director of Sales at InEvent, will host panel sessions along with industry experts with the first session titled “How Purchasing Behavior Happened in Tell us has it changed and what will the future look like?” at ETL London.
“ILEA is excited to partner with Event Tech Live as we collectively strive to provide high-quality education and network building opportunities to event professionals around the world,” said Dustin Westling, ILEA President and Managing Partner, OneWest Event Design. “We know the past decade has been an exciting period for advancement in the world of event technology – virtually, in person and everything in between – and our members are eager to learn, grow and develop at the same pace. Bringing ILEA and Event Tech Live together will support them in doing exactly that.”
According to Adam Barry, co-founder of ETL, the partnership is profitable for both entities, as there is significant synergy in their missions to educate, inspire and evoke the sharing of ideas and communication within the global event community.
“ETL of course focuses on the technical elements of virtual, in-person and hybrid events, encouraging event masters to share their expertise and confidently work with event technology to enhance their offerings,” Barry said.
6 connexEventory Check-In, a leading provider of in-person, virtual and hybrid events, has launched an addition to its suite of mobile event apps, which allows event organizers to seamlessly manage event check-in by scanning an attendance ticket, QR code or registration information. .
The app is one of four apps that support the Eventory event management platform, all designed to provide event organizers with greater management options and better experiences for event attendees.
“Event apps are powerful management and engagement tools that are no longer a good idea to have for event organizers,” said Louise Martins, Chief Marketing Officer, 6Connex. “On site, these applications allow event organizers to manage and respond to participants in real time. The applications also generate all the data needed for organizers to make informed decisions both at their events and when planning future events.”
Additional mobile applications offered by 6Connex include:
- Eventory app, which allows event participants to more easily access event information and manage their experience. It allows attendees to create custom schedules, connect with peers, and request information from exhibitors and sponsors.
- Event Trigger The app, designed to provide conference planners with instant access to important information, including the dashboard, via their mobile phone while they are at their events.
- Eventory Scanner, This allows organizers, exhibitors, speakers, and others to access and present information to all who attend the event. At the same time, QR codes allow organizers, partners and exhibitors to gatherct in an encrypted manner and in accordance with the General Data Protection Regulation (GDPR).
Eventory Event Management Platform
6Connex Event Management Platform is comprehensive software designed for organizers to seamlessly market, manage and measure events. Platform Streamlines end-to-end event planning workflow and organizes event data.
RainFocusLaunched SaaS platform, a next-generation event marketing and SaaS platform RainFocus mobile appdesigned to be an easy-to-use solution that drives engagement across the event lifecycle by allowing attendees to set up a customized agenda, favorite sessions, view and connect with speakers and exhibitors, and download content of their choice.
The RainFocus Mobile app was created to enable event professionals to interact and reach attendees in a new way before and during the event. In addition to the application’s features, it elevates attendees’ experiences by meeting them wherever they are, improving information flow and benefiting from continuous event improvement.
According to RainFocus, the company has spent Eight months of researching what matters most to attendees and event managers in the mobile app, interviewing more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to get their point of view. Building on the topics that emerged from the conversations, the company focused on the following priorities:
- Simplify schedule construction, a common pre-event challenge for attendees.
- Give exhibitors a boost by providing information for pre-event attendees through videos, resources and contacts.
- Reach attendees wherever they are using items such as scheduled push notifications and location services.
- Collect data at the event level for continuous improvement of the event before, during and after the gathering.
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