Strategy Analytics: Samsung Leads Festive Smartphone Sales in India for 2022

Strategy Analytics: Samsung Leads Festive Smartphone Sales in India for 2022

Boston – (work wire) –According to new research from Strategy AnalyticsIndia’s smartphone sales revenue grew +17% annually in the first eight days of festive season sales as of September 23research and development up to 30The tenth, 2022, driven by wholesale ASP growth of +19%. Samsung leads the group with a market share of 26%, followed by Xiaomi and Realme.

Abhilash KumarIndustry Analyst at Strategy Analytics said, “We estimate that 12.8 million units of smartphones were sold during the first week of sales of the festive smartphone season in India this year. Reported revenue of $2.1 billion, up +17% year-on-year. Improvement Wholesale ASP Smartphones +19% YoY at $165 This year’s sale was more inclined towards mid- and high-end smartphones than the lower ones. This is one of the reasons for the strong growth of ASP. In terms of units, sales were down -2% compared to Last week of the holiday season due to lower sales of entry-level devices affected by higher inflation and recession fears. But ASP’s growth compensated for lower volume and delivered healthy revenue growth.”

Commenting on the vendor dynamics and Samsung performance, Linda SuiAdded, Senior Director at Strategy Analytics, “Samsung, Xiaomi and Realme are the 3 biggest beneficiaries of this holiday season sale. Combined, these three brands accounted for 62% of total sales by volume. Samsung topped the chart in the first week of sales This year’s festive season with a market share of 26%. We estimate that Samsung sold 3.3 million units of smartphones this year. It has successfully surpassed Chinese sellers driven by attractive price discounts across all price levels, as well as an enhanced channel presence. This time, Samsung devices have been discounted Maximum 60% of the actual retail price.Premium models such as the S22 Ultra, S21 FE, S22 Plus and Z Flip 3 have been discounted and sold well during the festive season.In the mid-range, the Samsung Galaxy F13 and M13 have been significantly reduced in price and sold out well “.

Commenting on the performance of Chinese brands, Rajiv NairThe chief analyst at Strategy Analytics added, “We estimate that Xiaomi and Realme sold 2.5 million and 2.2 million units respectively this year, ranking first in the top three list with 20% and 17% market share. Chinese brands were facing Strong headwinds in India and constrained budgets to promote the channel, which led to poor performance this year. Xiaomi gives a leading position to Samsung.”

Commenting on Apple’s performance, Abhilash KumarThe chief analyst at Strategy Analytics added, “Apple didn’t make it into the top three in terms of units but it sold well. Apple devices were discounted up to 33% at major electronic retailers. Second generation devices like the iPhone 13 were significantly discounted. Large and well received.We believe the iPhone 13 was the best-selling model for two reasons.First, it is the newest of all the models available for sale at an attractive discount.Second, apart from satellite connectivity and fault detection,the look and feel of the iPhone 14 is exactly the same as the iPhone 13. And the processor is also the same in both devices. Hence, people already have the option of getting the iPhone 13. Cheaper, we believe that after discounting the iPhone 13, the demand will grow even more in the following holiday sales.”

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