The app is described as the first solution of its kind to manage screen time
The attached photo
Lock & Stock, founded in September 2017 and relaunched in February 2022, is a mobile application (app) that helps people manage screen time by rewarding them for staying away from their smartphones. The longer users can stay away from their smartphone, the more rewards they can collect in the form of “keys,” the in-app currency. Users can then use these keys to access various features of the app, the most popular of which are participating in a weekly challenge to win a prize or to sponsor educational classes for disadvantaged children.
Every week, users get a chance to take part in a challenge by collecting “Zen Points” and get a chance to win prizes from famous brands. Lock & Stock has partnered with a non-profit organization in India called KPI Manavar that helps facilitate these classes for children through their centers. At the end of each quarter, Lock & Stock sends a donation to KPI Manavar based on the number of chapters users sponsor during that time.
The application focuses on the problem of smartphone addiction among children, youth and adults.
Over 50,000 users, ages 9 to 45, from over 70 different countries use Lock & Stock. Lock & Stock users have saved more than 75,000 hours of time, which equates to 3,100 days, and sponsored more than 23,000 classes adding up to 2,800 days of school, since the app’s relaunch in February 2022.
So what made Craig Fernandez, founder and CEO (CEO), Lock & Stock, consider launching the app?
The idea came to Craig, a Mumbaikar, who grew up in Dubai, while studying at a university in Iowa, USA.
I’ve noticed a problem with students in the classroom who spend most of their time on a digital device for non-study-related activities. I did more research and found that students spend about 25 percent of class time on their phones while 62 percent of kids say their parents are distracted by cell phones when they try to talk to them,” Craig said.
Upon his return to Dubai, he launched Lock & Stock as a “smartphone detoxification amongst students in the UAE”.
The initial launch went well as the app attracted the attention of more than 80,000 students and also struck a chord with professionals.
The data showed that Lock & Stock users have saved more than 92,000 hours of screen time so far. That time was spent with family and friends, watching a movie, reading a book, studying, working, or just being alone rather than stuck to their screens.
Craig has focused on the progress the app has made since its initial launch more than five years ago.
“Earlier, it was an app designed for students. Students in schools and universities would turn off their phones during class, earn rewards and use them to access a network of offers and discounts from popular brands in the UAE. The raging Covid-19 pandemic, which hit early 2020 has changed , the novel, where people were unable to spend much time outdoors due to lockdown restrictions. Thus, we encouraged users to lock their phones at home during their online lessons, allowing them to continue to benefit from Lock Stock. In August 2021, we made the decision Allowing the rest of the world to enjoy the benefits of Lock & Stock by associating a social cause with a mission.”
Currently, any user from all over the world can lock their phone, earn rewards through Lock & Stock and use these rewards to sponsor classes for underprivileged children in India.
Besides, users are also rewarded with a weekly contest with real prizes for locking up their phones.
To date, its users have sponsored over 29,000 underprivileged children’s education classes, spanning more than 3,600 days of school.
Aditya Raghu, Chief Technology Officer (CTO), Lock & Stock, explained the concept behind the app.
“Developing a life-changing product is a great reason to get out of bed every morning. We are in a unique position as being a mobile app that helps reduce screen time while making a huge social impact. The craziest part is that we are just getting started,” he said.
Lock & Stock is touted as a first-of-its-kind screen time management solution. “There are a lot of other tools that are thought to be available in the market, but not many have been able to make the impact that we have. We are not going to stop at educating children,” said Ian Fernandez, Co-Founder and Chief Operating Officer (COO), Lock & Stock, Ian’s father. Not only do we connect more social causes to our mission.”
open your life
Lock & Stock revolves around the primary mission: how to “unlock your (user) life”.
“Our goal is to help people find balance in their daily lives and get away from their phones during those special moments when they are, for example, eating dinner with their family, reading a book or meditating in the morning,” Craig said.
Lock & Stock, according to Craig and Ian, is in pre-revenue. However, plans are underway to introduce revenue streams by the second quarter of next year. Software developers adapted to changing times are a “remote team”.
“Lock & Stock created from apartments in Dubai; Mumbai and Jodhpur in India and around the world. Today, our team of 25 people including developers, designers and marketers come from seven different time zones, including the UAE, India, Australia, Brazil, Singapore and Malaysia.
Although the company is headquartered in Dubai, Lock & Stock is available to users around the world to download and use. “We believe screen addiction is a global problem and needs awareness and solutions like ours. While the majority of the app’s users are from the UAE, we are starting to see a gradual increase in activity from the other five GCC countries (the GCC) as well as India,” he said. Craig, adding that “India is on the horizon for our next market to expand into.”
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