Some companies are booting from Facebook after being hacked...and other small business tech news this week

Some companies are booting from Facebook after being hacked…and other small business tech news this week

Here are five things in technology that happened in the past week and how they’ve affected your business. Did you miss them?

1 – Meta keeps small business owners booted to their Facebook hack.

Cutting-edge hacks put small business owners in a tough spot ahead of the holiday shopping season. According to recent reports, hackers gained access to Meta accounts, linked their accounts to the original corporate account, then took over the account and posted content against Meta’s policy, disabling business accounts. (source: ARS Technica)

Why this is important to your business:

The best defense in this regard is to change your passwords frequently and set up more security options for accessing your Facebook page. Otherwise, your page may be disabled at a very critical time of the year. A spokesperson told Meta Ars that the best way to notify Meta of issues with hacked accounts is via email facebook.com/hacked And the instagram.com/hacked.

2 – Shopify is testing a new global search feature.

Shopify is testing a “Find Anything” function that allows users to find merchants that match the searched word, items sold by Shopify merchants, or those previously purchased. The test will initially be rolled out to a handful of users although there is no indication how long the test will last, who will be selected, and whether or not it will be widely released. (source: Search engine land)

Why this is important to your business:

If you sell on Shopify, this is a test to keep an eye on. Exhaustive search, if done in the right way, can dramatically change how visitors find your products and may cause them to revisit your keywords and analytics. If set up in the right way, it can contribute to a significant increase in your sales.

3 – Microsoft Teams introduces a new sign language feature and could be about to solve one of your biggest business problems.

Microsoft Teams introduces many new features to improve user experience. First, the addition of sign language display will make it easier for users to use sign language during meetings. The new feature enables you to choose up to two participants’ videos to prioritize so they stay in view during the meeting. Teams users will also see improvements when it comes to scheduling and managing meetings, calls, and more with new scheduling features expected to roll out in February. (source: technology radar)

Why this is important to your business:

Microsoft Teams has come a long way since its inception just a few years ago, and Microsoft — astutely recognizing its usefulness and popularity among workers — is ramping up its offering. I’m sure there are a lot of functions in Teams – and Office 365 – that you don’t use, but that you pay for. So consider hiring a consultant this year to get some training.

4 – This is how TikTok saves some small business in marketing.

This week, Erika Wheless did a great job explaining how TikTok is saving many small businesses thousands of dollars on marketing this holiday season with the owners siphoning off Instagram and Facebook spending in favor of the video app. (source: Advertising age)

Why this is important to your business:

Wheless says TikTok’s advantages for small businesses are due to the platform’s ability to increase organic reach and boost holiday sales. And through its new ‘small wins’ initiative, the platform is also educating business owners on how to use the platform to grow their businesses.

5 Cobee raised $41 million for her employee benefits superapp.

Madrid-based platform Cobee for startups and employees recently raised $41 million in funding. The funding will be used to support the startup’s expansion into other Portuguese and Spanish-speaking countries. (source: technology crisis)

Why this is important to your business:

The employee benefits platform makes accessing and organizing benefits much easier for both employers and employees with payroll integration and a streamlined application where employees can browse and choose plans.


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