Smartphone Market Suffers Fifth Consecutive Decline In Global Shipments In Q3 2022, According To IDC Tracker

Smartphone Market Suffers Fifth Consecutive Decline In Global Shipments In Q3 2022, According To IDC Tracker

Needham, MA, October 27, 2022 Worldwide smartphone shipments fell 9.7% year-on-year to 301.9 million units in the third quarter of 2022 (Q3 2022), according to preliminary data from the International Data Corporation (IDC).IDC) Worldwide quarterly mobile phone tracker. The decline marked the largest third-quarter drop on record and the fifth consecutive quarter of decline for the smartphone market as shipments continue to struggle amid weak global demand and economic uncertainty.

“Most of the decline came from emerging markets, where lack of demand, rising costs and inflation hit consumers with lower disposable incomes,” he said. Nabila Bhopal, research director with IDC’s Worldwide Tracker team. With high inventory hitting the quarter, shipments and orders have been slashed by OEMs in an effort to deplete inventory. Although Chinese sellers continue to struggle, all sellers have been affected, including Samsung and Apple. While Apple is the only seller of the check positive growth this quarter, it continues to face challenges as its growth has been stalled in many markets, including China, due to poor macroeconomic conditions.Looking into 2023, the expected recovery of the market, which we still believe will happen, will be propelled further. In addition, we now expect a sharp decline in shipments for 2022 and a smaller rebound in 2023.”

From a regional standpoint, all regions except Central and Eastern Europe are expected to decline in Q3 2022. The previous forecast for China should remain relatively unchanged at a decline of just over 12% for the quarter. Given China’s size, that has a significant impact on global results. Developed markets like North America, Western Europe, and Japan will do somewhat better, but that still means low to mid-single-digit declines. Emerging markets in Asia/Pacific and Latin America, Middle East and Africa should see double-digit declines.

“We’re seeing some unique dynamics unfolding around the world in terms of smartphone sales,” he said.Ryan ReithGroup Vice President with IDC’s Mobile device trackers and consumers around the world. “Developed markets that often sell more premium devices are doing better than emerging markets where they sell smartphones at a fraction of the cost. We believe this is largely supported by expanding installment plans offered through carriers, retail channels and even directly from resellers. Supports Promotional activity around trade shows is also making this shift. However, as we look into next year and beyond, if the global market is going to grow, it will need a strong rebound in emerging markets to make that happen.”

Despite the challenging environment, the vendor position was unchanged from the previous quarter. Samsung took the first place with a share of 21.2%, Apple came in second place with a share of 17.2%, while Xiaomi came in third place with a share of 13.4%. Vivo and OPPO finished the quarter tied* Fourth place with a share of 8.6% each. With the exception of Apple, the major vendors suffered year-on-year declines. However, while Samsung and Xiaomi both posted single-digit declines, both Vivo and OPPO continued to suffer significant double-digit declines.

Top 5 Smartphone Companies, Worldwide Shipments, Market Share and Growth Over the Year, Q3 2022 (Primary results, shipments in millions of units)

a company

3Q22 shipments

3Q22 market share

shipments 3Q21

3Q21 market share

change throughout the year

1. Samsung

64.0

21.2%

69.5

20.8%

-7.8%

2. Apple

51.9

17.2%

51.1

15.3%

1.6%

3. Xiaomi

40.5

13.4%

44.3

13.3%

-8.6%

4. Vivo*

25.9

8.6%

33.3

10.0%

-22.1%

4. Oppo*

25.8

8.6%

33.2

9.9%

-22.3%

others

93.6

31.0%

102.7

30.7%

-8.8%

the total

301.9

100.0%

334.2

100.0%

-9.7%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 27, 2022

Notes:

*IDC reports a worldwide smartphone market statistical correlation when there is a difference of 0.1% or less in revenue share or shipments between two or more vendors.

• Data is preliminary and subject to change.

• Company shipments are brand-name hardware shipments and exclude OEM sales to all vendors.

  • The “Company” represents the current parent company (or holding company) of all brands owned and operated as a subsidiary.
  • Figures represent new shipments only and do not include refurbished units.

About IDC Trackers

IDC Tracker Products provides accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the world. Using proprietary tools and searches, IDC’s trackers are updated on a semi-annual, quarterly, and monthly basis. Tracker results are delivered to customers in easy-to-use Excel deliverables and online query tools.

For more information about IDC’s Quarterly Global Cell Tracker Program, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

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About IDC

The International Data Corporation (IDC) is the premier global provider of market information, advisory services, and events for the information technology, communications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC provides global, regional and local expertise in technology, benchmarking and sourcing information technology, industry opportunities and trends in more than 110 countries. IDC’s analysis and insight helps IT professionals, executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of the International Data Group (IDG), the world’s leading media, data and technology marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at IDC And the linkedin. Subscribe to IDC blog For industry news and insights.

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