The call was to Apple’s latest iPhone launch event on Wednesday, where the company is expected to unveil new versions of the iPhone and Apple Watchfeaturing a star in the shape of the company’s logo, with the caption “Away”.
The company’s event invitations often contain a concrete hint of upcoming news, usually only visible in the rear-view mirror. But while some of the company’s expected announcements are likely to raise eyebrows, not all of them may be in the tone that Apple’s marketing team hopes.
Continuing the pattern set four years ago, the new iPhones are likely to be divided into two lines, and Iphone The feature-free and cheaper iPhone 14 Pro and iPhone 14 are both available in regular and large sizes. But for the first time since the release of the iPhone 3G in 2008, it was reported that some of the new models will contain the same series of processors, Apple A15 Bionic chips, already used in the iPhone 13, indicating that there is unlikely to be any noticeable performance difference between the old and the new. .
While the more expensive iPhone 14 Pro will have A16 Bionic chips, continuing the company’s longstanding approach of first introducing new silicon in the new iPhone, the cheaper iPhone 14 will not, according to reports from analyst Ming-Chi Kuo. The company has suffered from chip shortages that much of the rest of the industry is facing, as well as supply chain disruption due to the ongoing Covid lockdown in China and geopolitical tension between Taiwan and Beijing.
Instead of offering faster phones, the new devices are expected to debut with another major upgrade: “always-on” screens. Hinted in the preview of iOS 16, the next version of the operating system for iPhones, the latest devices will likely have a lock screen that can be dimmed without turning off completely, allowing the time and notifications to always remain on display.
In addition to resolving supply constraints, continuing to use the old chip in cheaper phones would differentiate both iPhone lines in the eyes of consumers. When Apple first introduced its top-tier iPhone model, with the iPhone X, the differences between it and the cheaper iPhone 8 were clear, with everything from screen size, design, and the presence of Face ID different. In recent years though, the distinction has narrowed down to a small difference in finish and an extra camera in more expensive phones – even as the price difference has grown to £270.
But in another way, the two iPhone lines will become more similar, as Apple is expected to end production of the smaller iPhone mini. First released with the iPhone 12, the mini had a 5.4-inch screen, compared to 6.1 inches on standard iPhones and 6.7 inches on maximum iPhones.
But even though it lasted two years, the company was reportedly disappointed with the sales figures, and wouldn’t return the device for a third year.
The mini has been lauded for being one of the few phones on the market that has allowed people with smaller hands to avoid having to compromise on their technology choices. Although the phone necessarily had a smaller battery than standard iPhones, everything else was the same as its larger siblings.
Caroline Criado Perez, author of Invisible Women, a book about how the world designs men, The vignette was praised on its releasecalling it “an indication that the world’s largest technology company is becoming wise to the fact that women not only exist, but also love good technology just as much as men.” Now, the company’s smallest phone is likely to be the iPhone SE, which is much larger than the iPhone mini.
Apple is also expected to unveil a redesign of the Apple Watch, splitting it into two levels just like its big brother. The “Apple Watch Pro,” reported by Bloomberg’s Mark Gurman, is expected to have a titanium case and be larger than current models, with a larger screen and a more durable design to appeal to extreme sports enthusiasts.
The products will launch alongside already announced software updates, including the latest versions of iOS and macOS, which include new features like Continuity Camera, which lets people use their iPhone as a webcam. The next version of iPadOS has been delayed, and won’t launch alongside new devices.
As for the “elusive” motto, there’s some guessing as to what it might portend. One is that the company plans to launch a long-rumored feature of emergency satellite communication, allowing text alerts to be sent to emergency services even in areas without cellular coverage.
Another is that the company may plan to improve the telephoto lens now shipping in the iPhone Pro, bringing the phone’s 3x zoom to the 10x or even 40x offered by some competitors like Samsung or Huawei.
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