Report: Global smartphone shipments decline in the third quarter

Report: Global smartphone shipments decline in the third quarter

Global smartphone shipments fell 9 percent in the third quarter of 2022, dropping to less than 300 million units shipped. Representing the fifth consecutive quarter of decline for smartphones, Strategy Analytics He said in a report issued Friday. That’s down from highs of 327 million in the third quarter of 2021, 365 million in the fourth quarter of 2021, and 314 million in the first quarter of this year.

Inventory adjustments and geopolitical issues It negatively affected the smartphone market in the third quarter of this year. Meanwhile, unfavorable economic conditions It continued to weaken consumer demand for smartphones and other non-essential products.”

Samsung led the market with 64.4 units shipped, accounting for 21.7 percent of the market, despite recording a 7.1 percent year-on-year decline in shipments. Apple, with 48.5 million shipments, captured 16.3% of the market and already had a gain of 6.4%. How did they do that?

Strategist Analytics said, “We estimate that Samsung shipped 64 million smartphones and topped the global smartphone market with a good share of 22% in Q3 2022. It slightly outperformed the overall market and is down -7% year-on-year by volume of shipments.”

“Demand is skewed towards the low-cost A and M series, while the newly launched Z Fold 4 and Z Flip 4 are helping the company cement its leadership in the foldable segment. Apple shipped 49 million iPhones worldwide, up +6% on the YoY basis, versus 16% of global market share in Q3 2022. This is Apple’s highest Q3 market share over the past 12 years, at the expense of leading Chinese brands hampered by sluggish performance in both domestic and overseas markets. Apple had a good quarter, led by the newly launched iPhone 14 Pro and Pro Max, while demand for the iPhone 14 remained mixed.”

Xiaomi recorded 40.5 million shipments in third place and 13.6 percent of the market while Oppo and Vivo ranked fourth and fifth. The “other” category – which consists of brands such as Transsion, Honor, Realme, Lenovo-Motorola and Huawei – captured 20.5 percent of the market. Eight of the top brands, except for Apple and Samsung, are Chinese companies. apple It was the only brand in the top five to report an increase in shipments year-over-year, according to Strategy Analytics, which also forecast further contractions in this market.

“We expect global smartphone shipments to decline by -9% to -10% year-on-year in the whole of 2022. Geopolitical issues, economic stagnation, power shortages, price hikes, exchange rate volatility and Covid-19 turmoil will continue to dampen demand “All these headwinds will continue through the first half of next year, before the situation calms down in the second half of 2023,” the company said. “Samsung and Apple will continue to outperform and remain in the top two positions.” Chinese brands need to stabilize their performance in the Chinese market and explore new growth drivers to end the downward path.”

Stephen Silver, technical writer for national interest, journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, Jewish Telegraphic Agency, Living Life Fearless, Backstage Magazine, Broad Street Review and Splice Today. Stephen, co-founder of the Philadelphia Circle of Film Critics, lives in a Philadelphia suburb with his wife and two children. Follow him on Twitter at @StephenSilver.

Photo: Reuters.

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