Google's Pixel watch can stop you from flooding your Android

Pixel Watch can prevent you from flooding your Android

With the Pixel Watch set to debut Thursday, Google has a chance to make up for lost time by giving Android smartphone owners a worthwhile smartwatch — and giving them a better reason not to switch to Apple products.

On Thursday, Pixel phones and watches will share the spotlight with smart home and other devices at the Fall Made By Google product launch event in Brooklyn, New York. If Google’s hardware division succeeds, its smartwatch may encourage customers to stay on Android in the way that Apple Watches makes it difficult for people to get rid of their iPhones.

See also: Here you will find our live blog for the Google Pixel event.

The Pixel Watch may be the missing element in Google’s suite of devices that can help lock you into the world of its products and services. Google has plenty of other products like thermostats, Wi-Fi routers, smart speakers, and networked doorbells that can bring it into this vast competition of the ecosystem. Expect to see a handful of them at a Brooklyn event. But those don’t stop Android users from jailing iPhones because the Google Home app that runs them works fine on Apple products too.

A watch, on the other hand, is a much more personal device.

“One of the things that keeps people locked up in the Apple ecosystem is that once you buy an Apple Watch, it’s really hard to let go,” he said. Technology analyst Avi Greengartnoting that the Pixel Watch will play an important role in the Made by Google event.

This year , iPhone outperforms Android devices, Google’s mobile software, debuted since 2010 as the smartphone of choice in the United States. Apple’s dominance of the phone comes from advantages like strong product design, loyal customers, a wealth of apps, and effective marketing. Apple CEO Tim Cook has also been criticized about the rate of people who have dropped Android to migrate to iOS.

While big tech companies like Google and Amazon have created families of interconnected devices, no one does it better than Apple. Accessories like the Apple Watch and AirPods work together harmoniously, enhancing the strengths of others and discouraging people from ditching one product or another. The Apple Watch only works with iPhones, making it difficult for users who spent $399 on an Apple Watch Series 8 to switch to Android.

On the contrary, Google Wear OS software is not widely spread. Apple Watches with Apple Watch operating system are locked 29% of global smartwatch shipments in the second quarter of 2022, making Apple the largest single company to date, according to Counterpoint Research. While Android makers make high-end phones, the lack of robust smartwatch software made it difficult to compete against Apple, and Google itself had never had a smartwatch product.

The Apple Watch first arrived in 2015, a year after Google announced its Wear OS program efforts. Initial Apple sales were somewhat muddled – was the Apple Watch a useful digital watch or an expensive fashion accessory? But the company has come its way with steady annual improvements that have cemented its smartwatch as a communication, health and fitness tool.

Google has struggled to achieve the success of Wear OS despite support from fashion brands such as Fossil and Michael Kors. Samsung, the top partner in the Android phone industry, has ditched Wear OS for its own Tizen OS instead. That rift only started to heal when Samsung returned to the Google fold with the Galaxy Watch 4 in 2021.

For the Pixel Watch to succeed, Google will need to give us a good reason to buy it, such as superior AI features and integration with Android phones and Google services. This will not only help the profits of the Google hardware division, but also the entire Android world.

A good watch can now be just as important as a good phone for customer loyalty. “I would actually argue that very few customers stayed with Apple because of the Apple Watch, and not necessarily because of the iPhone,” he said. Creative Strategies Analyst Carolina Milanesi.

Milanesi suspects that Google’s hardware division, Made by Google, simply did not have the funding and staffing to compete effectively against the Apple Watch.

“We always need to think about Google versus Made by Google,” she said. “I think the resources of Made by Google are still limited.”

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