It has now been nearly 11 months since the launch of the much-anticipated Google Pixel 6 and Pixel 6 Pro phones, which were supposed to be “Android’s iPhones”. We (and by “we” I mean me) were expecting a duo of flagship devices that can do everything more expensive phones from Samsung and Apple can do, but just as reliable (if not more reliably) and at a better price! You know – because Google makes Android and that’s what Google promised.
Unfortunately, to everyone’s shock, instead of becoming an Android iPhone (read: a reliable phone with great software you can count on), the Pixel 6 series has turned out to be one of the least stable phones in Android, and thus it’s hard to recommend in flagship phones. In 2021-2022 if you bought the Pixel 6 more than a month ago, you already know exactly what I’m talking about, and if you haven’t, you’ve definitely read hundreds of (not exaggerated) stories about different hardware and software bugs that annoyed Pixel 6 and Pixel 6 Pro for almost a year! year. I repeat – a year. Who would be happy with a $900 phone that has only become so reliable nearly a year after its release? Certainly not me.
Apology gifts! Should Google offer Pixel 6 and Pixel 6 Pro owners a special discount/barter deal on the Pixel 7 and Pixel 7 Pro?
This is the new Pixel 7 Pro in brown!
As you know, Pixel 6 bugs are now mostly eliminated thanks to Android 13 (some of them Battery drain issues still persist, but at this point it’s admittedly that Google’s main performer is poor when it comes to battery life).
Anyway, given that it took Nearly a year of Google turning the Pixel 6 and Pixel 6 Pro into the trusted smartphones they were meant to be from day one, wouldn’t it be fair if the company offered those who bought the Pixel 6 and Pixel 6 Pro a special apology as a “gift deal” on their phones? Pixel 7 coming soon?
Right now, Google’s trade deals for Pixel 5 owners who want to buy a Pixel 6 Pro aren’t very impressive:
- Trading in the Pixel 5 to buy the Pixel 6 Pro in the US gives you $347 off
- Trading in the Pixel 5 to buy the Pixel 6 Pro in the UK gives you a £200 discount
- Trading in the Pixel 5 to buy the Pixel 6 Pro in Europe (Germany) gives you a discount of €290
Sure, this is not an apple-to-apple comparison since The Pixel 5 is the oldest and not even part of Google’s revamped phone design language. However, if the discounts for Pixel 6 owners who want to buy a Pixel 7 are the same, I don’t think that would be fair to those who have had to put up with so many bugs for so long. This is, of course, if those customers want to upgrade to another Google phone in the first place.
Google should keep Pixel 7 and Pixel 7 Pro prices unchanged; Follow Samsung’s example of amazing barter deals
Drag Samsung and Google!
Anyway, it is probably the best example when it comes to trade deals in the smartphone industry Samsung and perhaps Google can take some inspiration from the South Korean company, for example, for now, Samsung is ready to cut $900 from the purchase price of the Galaxy Z Fold 4 to trade in the Galaxy Z Fold 3 or Galaxy Note 20 ultra. On top of that, you can save $800 if you’re trading a two-generation-old Galaxy Z Fold 2 or Galaxy S21+, which is…great in terms of barter deals.
Pixel 7 and Pixel 7 Pro replacement deal for Pixel 6 and Pixel 6 Pro owners
Now, for the big question — how big a discount should Google offer to Pixel 6 and Pixel 6 Pro owners who have had to contend with malfunctioning fingerprint readers, poor battery life, dysfunctional adaptive brightness, screen freezes, bad signal, and a host of bugs other small for the period 2021-2022?
Of course, there’s no perfect way to “scale” this, but if you ask me (as a Pixel 6 Pro owner since day one), I’d appreciate the generous swap deal. So, here’s how I imagine such a deal might look:
- Trading in a Pixel 6 to buy a Pixel 7 may give you a $400 discount (or equivalent depending on your region)
- Trading in a Pixel 6 Pro to buy a Pixel 7 Pro may give you a $600 discount (or equivalent depending on your region)
Sure, that’s 2/3 off the value of the Pixel 7 and Pixel 7 Pro, but I don’t think it’s too big a price to pay for Google…
As a company that doesn’t rely on selling phones for most of its profits, and as a phone maker now trying to attract existing Apple and Samsung users, as well as maintain its existing Pixel fan base (remember, these are the people who are now questioning Google’s ability to make a reliable flagship phone), Google doesn’t have much to lose here. In fact, Sundar Pichai & Co should do everything to retain and attract users right now.
That’s, of course, if Google keeps the same (amazing) $600 and $900 price tag for the Pixel 7 and Pixel 7 Pro. This can be somewhat difficult in today’s economic climate, but if there’s one company that can resist increasing phone prices, it’s Google.
iPhone 14 prices skyrocketing worldwide and flagships canceled Note 22 and S22 FE – Google’s golden ticket to record-breaking Pixel 7 and Pixel 7 Pro sales?
Of course, we can never look at the smartphone industry in isolation. But in this case, this may be in our favor and that of Google!
You know, though iPhone 14 and iPhone 14 Pro prices have not changed in the US, Canada and China compared to last year, the new flagship phones from Cupertino are much more expensive worldwide! This includes some of Google’s target markets, such as the UK and Germany, where the iPhone 14 series is 15% more expensive.
Ultimately, it’s up to Sundar Pichai & Co if they decide to keep the price of the Pixel 7 series low and offer a huge (and well deserved) discount to existing Pixel owners to make up for the lackluster Pixel 6 experience!
The other positive side is that if (God forbid) Pixel 7 phones experience similar reliability issues as the Pixel 6, then Pixel 6 owners’ big discounts and lower prices may mitigate the problem. truly The crisis is over in Mountain View. As they did with the Pixel 6.
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