Oppo and MediaTek reveal the nature of the phone's manufacture

Oppo and MediaTek reveal the nature of the phone’s manufacture

“It’s hard for people to understand how these things are created and the amount of work that goes into building a smartphone. It’s not just about picking components out of the boxes. We’re not going to IKEA to build a living room.”

Telling me this, Arne Herkelmann, Head of Product Management at Oppo Europe smiled, and I nodded in agreement. Making a smartphone is very complex, and good collaboration is essential to its success.

Andy Boxall / Digital Trends

Digital Trends was talking to Herkelmann and Rob Moffat, Deputy Director of Sales and Business Development at MediaTek in Europe, about creating the Oppo Reno 8 Pro, which ended up providing a great glimpse into how two fast-mature and highly motivated brands operate. To build successful devices.

Renault, dimensions, and Dora

Herkelmann laughed when asked about the process of making a new phone, “Some people think you open a drawer and say, ‘Today we build a smartphone, and then we put everything together’.” “It’s a little more difficult than that.”

Oppo has chosen MediaTek Dimensity 8100 Max, a high-end mobile chipset, for Reno 8 Pro, but this was not just a “choice” and an implementation. The 8100 Max is one of MediaTek’s latest customizable chips, on which manufacturers are working with MediaTek to precisely adapt the chips to requirements through an initiative called Dimensity Open Resource Architecture, or DORA for short.

Media Tech office.
Andy Boxall / Digital Trends

Herkelmann continued: “We knew we wanted to use a MediaTek processor, and we knew we wanted to use [Oppo-designed] MariSilicon X Neural Processing Unit (NPU) for improved video performance. This means we don’t need to push the MediaTek chip too hard on video and can leave it to focus on other areas.”

The focus on the Oppo and Reno 8 Pro has been efficiency, and in my experience it has really succeeded in this area, surprising the device with its ability to make the most of a relatively modest battery capacity. Moffat explained that this is all part of the DORA initiative.

“The Dimensity 8100 Max is an important part of the conversation,” Moffat said. “We work closely on the engineering level. [with companies using DORA chips]Some want to focus on artificial intelligence, others only on the camera. When Oppo came to us, the requirement was clearly efficiency, and there are thousands of hours of research and development behind us [the Reno 8 Pro’s chip] In terms of improving slides.”

Herkelmann responded. He added, “Oppo and MediaTek have worked together to customize the standard Reno 8 Pro product for efficiency and performance, and we’ve tweaked it the way we want it to work with ColorOS. It’s just a 4500mAh battery, and if you only see the numbers, it’s pretty small, however the efficiency and runtime are much greater than what we get from devices with a 5000mAh battery on the market right now. It is a coordinated effort by Oppo and MediaTek.”

successful cooperation

Oppo and MediaTek are both major players in smartphones, but there is no doubt that both are better known in China than they are in the rest of the world. MediaTek that recently A big boost in the US, working with Oppo in Europe, the Reno 8 Pro was an important collaboration for both companies.

MediaTek processor on the motherboard.

Herkelmann explained, “We’ve made a lot of devices with MediaTek in the European market already, but we’ve never done anything this big before. Entry level phones have fewer specifics, fewer cameras, and you don’t need to customize them much or make a lot of dialogue.” With partners.Reno 8 Pro was new.It is the first of this level in the European market, and we customized together,it is the first time to work on the software together [with MediaTek] To make the slides do exactly what we wanted. It’s also the first time we’ve brought MariSilicon X to the Reno series, and only the third [MariSilicon X phone] In total. We were excited to do this collaboration, and it worked perfectly.”

The Reno 8 Pro was clearly an important phone for Oppo, and Moffat went on to explain that it was similarly important to MediaTek, just in a different way:

“We have built a lot of resources in Europe to support Oppo and others, and to bring these premium devices out smoothly. This was the biggest test [of MediaTek’s new resources], but because it was a high-profile product from a big smartphone customer, using one of our highest-grossing chips for the first time in the region. It was important that we executed well, so we worked closely with Oppo up until and after the launch.

Moffat continued, “It took collaboration and dedication, we have our headquarters and R&D teams working directly with Oppo in China, but it takes more than that. It takes collaboration across regions to bring it to market.”

Partnership years in the making

MediaTek has been working hard to build a strong international reputation for some time, Roll out high-quality chips, innovate in 5G, and power a range of globally-sold devices — from Amazon’s Alexa products to the Peloton exercise bike. But Moffat revealed how working with Oppo on the Reno 8 Pro was a very effective calling card in Europe.

The Reno 8 Pro might be a big step forward for Oppo and MediaTek, but that’s too long ago.

“This collaboration is MediaTek that shows how things should happen,” he said before speaking about its recently opened offices in Düsseldorf, Germany, next to Oppo. The offices of Oppo and MediaTek are important to us. It is a commitment to support Oppo and others in Europe, where 100% implementation should be immediately. We are strengthening the team in Europe because it is the way forward. We must be able to translate how our technology benefits the customer.”

Oppo Reno 8 Pro camera module.
Andy Boxall / Digital Trends

This is where Oppo comes in. While it may not be well known in the United States, in Europe, a series of high-profile sports sponsorships – from Tennis at Wimbledon to me UEFA football, among other things – it gave him a lot of exposure. Feature-packed and beautifully designed phones like the Find X5 Pro have given it credibility. She knows how to market herself, which MediaTek is not good at accepting.

The Reno 8 Pro might be a big step forward for Oppo and MediaTek, but it’s been a long time since, as Herkelmann explained: “Most of the Oppo A series are supported by MediaTek, and in China, for the Find X5 series, we launched a version with the Dimensity 9100 chip inside.” MediaTek’s first European smartphone was also the Oppo device, which Renault 4Z Released in 2020.

We build for the future

The Reno 8 Pro is one of the best Oppo phones I’ve used in a while, and hearing the story behind it explains its success. Moffat explained that while making a great phone was the goal, he also wanted to show you its ability, the buyer: “We have to translate how our technology translates into benefits for the end consumer. It’s easier for Oppo, and easier for the end consumer. We did it this time, and it went really well. Extremely “.

Oppo Reno 8 Pro phone screen.
Andy Boxall / Digital Trends

Herkelmann was similarly excited about the outcome and the future of the two brands: “We will continue down this path. For both companies, it has been a really good experience. Let’s see how this continues.”

If the Reno 8 Pro is what two passionate companies can do when they work closely with each other, we look forward to seeing what happens next. The Reno 8 Pro is available in the UK and Europe now, and you can read what we thought about it on our website Oppo Reno 8 Pro review.

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