Geely Chairman-Backed Smartphone Brand Meizu Unveiled “FlymeAuto” Vehicle System

Meizu smartphone company backed by Geely boss unveils ‘FlymeAuto’ car system

Meizu, a Chinese smartphone brand, announced on October 27 Car system “FlymeAuto”, saying it is an extension of Meizu’s Flyme smartphone operating system for smart vehicle controllers. Previously, the company had released recruitment announcements for its auto manufacturing business, which sparked some debate.

The company explained, “It is simpler, more efficient and smarter. We hope to give FlymeAuto a sense of movement and vitality that is different from traditional vehicle systems. We also hope to bring unprecedented smart travel experiences to our users and more smart car users in the near future.”

(Source: Lynk & Co, Geely car brand)

In July this year, Xingji Technology, a venture set up by Eric Li, president of Chinese automaker Geely, has officially announced its acquisition of Meizu, owns a controlling stake of 79.09% and obtains independent control of the smartphone company. At that time, Huang Zhipan, the new CEO of Meizu, issued an internal letter to all employees, saying that there will be better Meizu smartphones and better Flyme OS in the future. Moreover, Flyme OS will be a “single operating system” to link Xingji technology and provide better user experiences with Meizu products.

The industry interpreted this acquisition as my generation’s willingness to enter the smartphone business. It is worth noting that Geely successfully launched a satellite in June this year. Wang Yong, CEO of Xingji Technology, said in September that The company will launch the world’s first consumer mobile phone directly connected to satellites in low Earth orbit Which attracted a lot of attention from the industry.

However, due to the actions taken by Meizu after the acquisition, Geely did not leave behind the progress of research and development in the field of automobiles. Meizu applied for the registration of several “Flyme Auto” trademarks in August of this year, which are classified as advertising, scientific instruments and transportation sales internationally, and the status of the trademark is currently under application for registration.

See also: Meizu confirms recruitment for vehicle manufacturing

Moreover, Meizu recently released car manufacturing job advertisements, and some jobs required 3-5 years of auto manufacturing experience, which some industry insiders interpreted as an indication of its formal entry into the auto manufacturing business. However, on October 26, Victor Yang, Senior Vice President of Public Relations and Communication at Geely, issued a more explicit response writing that “Meizu will not manufacture cars, but will provide services to car companies.”

On the same day, Wan Zhiqiang, associate vice president (AVP) of Meizu, released part of the company’s design proposals for Meizu’s new flagship store on social media, saying that the new store is ready to begin construction, but did not reveal any information about the location. The design proposal states that the store has space clearly reserved for display vehicles, so the new Meizu flagship store will certainly sell vehicles as well. Moreover, the company’s headquarters has also put up a sign that reads “All in Auto”, indicating that its future focus will be on the automotive field.

(Source: Meizu)

In addition, according to a report by BK Economy In August, Ziyu Shen, the new president of Meizu and CEO of ECARX, a supplier of smart auto parts, once revealed that two infrastructures, Flyme Auto Core and Flyme Auto, are currently being prepared in-house. Among them, the latter is based on Flyme OS and will act as an in-vehicle operating system that integrates some capabilities of ECARX products. ECARX is co-founded by Shen Xiu and Eric Lee, who own 70% of the shares.


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