Mark Zuckerberg is trying to do what Google did with Android — but he learned all the wrong lessons

Mark Zuckerberg is trying to do what Google did with Android — but he learned all the wrong lessons

  • Experts say Meta’s efforts to build the metaverse are a way to bring back control of consumer data from Apple.
  • Trying to gain a competitive advantage over Apple is reminiscent of Google’s efforts to build Android.

want dead Control quarrels away from Apple.

company A multi-billion dollar effort To build the metaverse and its decision last year to rebrand from Facebook to Meta is a way to take back control of consumer data from Apple’s clutches, experts say.

It’s similar to why Google developed Android, but Mark Zuckerberg’s project seems to have missed one of the key components that made Android successful.

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Apple’s change spoiled Facebook’s business model

Last year, Apple changed its privacy policy, making it difficult for Facebook to track and monetize its ads.

“Apple has basically made Facebook’s revenue back to average because it removed a huge source of data in terms of its access to app user data,” said Mark Zgutowicz, Meta Analyst at Benchmark.

The change could come at a company-threatening cost to Meta.

More than 95% of the company’s revenue comes from mobile devices, according to Needham technology analyst Laura Martin. Meta’s COO told investors that Apple’s new policy will result in a $10 billion decline in revenue in 2022.

“Meta’s goal is to replace the centrality of Apple smartphones in consumers’ lives,” Martin wrote recently in a note to investors.

Android vs. Metaverse

Google is said to have created Android more than a decade ago for the same reason: to compete with Apple.

In 2007, Google scrapped a planned first generation Android phone right before its launch and redesigned it to look like the more elegant first generation iPhone, according to for the book violentlyWritten by journalist and author Fred Vogelstein.

Steve Jobs was the co-founder of Apple He is said to be angry By introducing Google to Android, which is believed to be an illegal version of the iPhone, and is said to have called it a “stolen product,” according to Walter Isaacson’s 2011 book, Steve Jobs.

However, there is one major difference between Google’s attempt to escape Apple’s supremacy and Meta’s maneuvering: There was already evidence of consumer demand for the product that Google claimed to be duping. was apple sold 1 million of the first generation of iPhones just 74 days after they were introduced.

Google Pivot paid off. Are you dead?

Google saw where Apple was going and kept developing its Android platform to match Apple’s iOS. As the company continued Investing in making smartphonesA device that people know they want.

Google’s bet is paying off. Android is now The dominant mobile operating system all over the world.

But Google was a fast follower; The Meta Hub can be riskier as it invests in a largely untested product: the metaverse.

“It’s a very huge risk, and I think the main risk is the lack of concrete things right now,” Zgotovic said.

Some Wall Street analysts doubt Meta will succeed.

“Even if the Metaverse turns out to be the hardware-based immersive vision that Meta articulates, will Meta really be the winning hardware provider for consumers?” Martin asked in a recent note.

While sticking to the old business model under Apple’s new privacy system will likely cost Facebook billions in lost advertising revenue, building an entire virtual world from scratch doesn’t come cheap.

Meta has Reported losses in excess of $19 billion from its metaverse business unit since the beginning of last year, alienating several investors, including one who wrote open letter Zuckerberg urged him to stop losses. Meta stock is down more than 70% so far this year.

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