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Lava slings in youth icon Kartik Aryan as brand ambassador: stunning Blaze Pro smartphone unveiled

Lava chief Sunil Raina (right) with Brand Ambassador Kartik Aryan Smartphone

Lava Please Pro

Lava Blaze Pro all color variants.

Lava President Sunil Raina with Amabassador Kartik Aaryan unveils the all-new Lava Blaze Pro at JW MARIOTT Juhu, Mumbai today, September 20, 2022

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  • #Kartik will be the face of Lava smartphones
  • #Kartik Aaryan unveils Lava Blaze Pro with 6X Zoom that comes with stylish design and 50MP triple camera
  • #Lava launches first-of-its-kind “Demo @ Home” service for Blaze Pro.

Mumbai, 20 September, 2022 (GPN): Lava International Limited, an Indian mobile manufacturer, today announced that it has joined youth icon Kartik Aaryan as a brand ambassador to endorse the smartphone category, during the launch of the Lava Blaze Pro.

An inspiration to millions, Kartik Aaryan is a self-made man who exudes energy, vitality and diversity and with his content projects a progressive, innovative and challenging spirit, which fits appropriately with Lava’s philosophy.

He shares his thoughts on the brand new association, Kartik Arian, He said, “I am delighted to partner with Lava, the local brand that has established itself as the leading Indian smartphone company from start to finish. It is exciting to see how Lava brings technologies that appeal to the country’s youth. I am confident that today’s generation has the strength To make real change we need to empower them. My engagement rests on echoing our shared ethos of being #ProudlyIndian#, and standing apart from the crowd with a unique proposition.”

Says “Signature Kartik Aryan is the perfect solution for LAVA” Moog Raggett, Head of Marketing, Sales and Distribution Strategy, Lava. Both are challenging the standards of their industries and creating new expectations. Kartik’s superior offerings have earned it loyal fans and the launch of the new and exciting LAVA is setting new standards in the smartphone sector. We’re on a mission to provide smartphone customers with an excellent Indian alternative, and with Kartik on board, we’re confident we can get there faster! “

Lava will soon start a 360-degree marketing campaign featuring Kartik Aaryan and its smartphone lineup.

With a keen focus on quality and driving innovation, Lava products are developed after a series of vigorous research. Lava is constantly looking for ways to provide its customers with access to the latest features on their phones to dramatically improve their experience. With Kartik Aaryan joining as brand ambassador, Lava aims to increase its consumer base by attracting more potential customers, especially Millennials and Generation Z who make up the largest segment of consumers.

About Lava Blaze Pro:

The newly launched Blaze Pro smartphone is designed with a frosted glass back and comes with high camera quality, properly designed to specifically elevate the customer experience. The Blaze Pro comes with 6X zoom and a 50MP triple rear camera for a superior shooting experience. Blaze Pro is packed with features like Android 12, 4GB RAM + 64GB ROM for storing photos, videos and large files, 8MP front camera for superior shooting and selfie experience, bottom speaker, Type-C charging, side fingerprint scanner for enhanced security, Among other things. The Blaze Pro has a MediaTek Helio G37 chipset for unparalleled performance, a large 5000mAh battery for long-term use, and a 10W Type-C fast charger to fully charge the phone in less time. It also has a 6.5 x 20:9 HD display for an unparalleled viewing experience.

at a price of Rs. 10,499, the Blaze Pro comes in four different colors – Glass Green, Glass Orange, Glass Blue and Glass Gold available at Flipkart, Lava e-store and retail stores.

Speaking at launch, Tejinder Singh, Chief Product Officer, LAVA He said, “Customer expectations are rising as the smartphone market is rapidly expanding and looking for new experiences. The recently launched Blaze series of Lava has been well received by users, and as it continues

Support from our users enables us to continue expanding this portfolio. Lava Blaze pro is specially designed for customers who focus on striving for high performance, good camera quality as well as a stylish and premium feel. “

For an excellent after-sales consumer experience, a first-of-its-kind “Free In-House Service” will be provided to customers as the service will be provided at customers’ doorstep. Lava also offers a free screen replacement as protection against any screen damage during the warranty period.

Leveraging the consumer experience, to a higher degree, Lava also introduces a completely new ‘in-home demo’ pre-sales experience, which will allow customers to experience the Blaze Pro live while at home or wherever it suits them best. Customers can take advantage of these services mentioned above by visiting the official Lava website and accessing the official WhatsApp number (send “DEMO” to 9289065050).

About Lava International Co., Ltd.:

#ProudlyIndian l Made in India, Made for India

Lava International Limited is a leading mobile and mobile solutions company in India, with a growing international presence. With a vision of “to enable people to do more, to be more”, the company was established in the year 2009. Lava International Limited’s office, manufacturing and repair facility is located in Noida, Uttar Pradesh. As of August 31, 2021, the manufacturing facility had a total production capacity to manufacture 42.52 million equivalent feature phones annually.

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