Is the appearance of a smartphone as important as its specifications?

Is the appearance of a smartphone as important as its specifications?

Opinion: The appearance of the smartphone is obviously very important. But would you be willing to overlook some of the spec shortcomings for a nice looking phone?

When you buy a smartphone, there are a lot of qualities that you have to consider once to decide which one is right for you.

Want a big battery that lasts for a day and then some? Do you want the best possible camera so you can capture meaningful moments? Want a perfectly clear and bright screen, so the entertainment of your choice looks better than ever?

However, one factor that is probably not always considered to the same extent as mentioned above is the design of the phone itself. In part, this may be due to the fact that there is no objective measurement of such a thing; While we can judge monitors in terms of their pixels, their refresh rate, and their nits, there is no way to officially declare one design better than another.

However, the immediate appearance of a product can have a lasting effect on your impression of it.

In a conversation with Motorola and Pantone, she discussed the recent partnership that formed between the two brands. Explaining this unique collaboration between a smartphone manufacturer and a color expert, the representatives of the two revealed to me how important color and design are when choosing a new phone or any product for that matter. One of the most striking stats that Motorola shared with me is that device color leads to 80% of purchase decisions, even when a customer puts a case on the phone afterward.

It’s incredible to think that a technically redundant aspect of a device can have such a huge impact on what you buy, yet they are all believable.

To take another recent example, at Apple’s Far Out launch event, the announcement most impressive to most viewers, judging by the impact on social media, wasn’t the improvements to the camera or the new iPhone 14 Pro processor, like those amazing improvements. It was, but rather the new “dynamic island” at the top of the screen.

Dynamic Island iPhone 14 Pro
dynamic island

If there was a company that recognized the fundamental importance of design for a product, it would surely be Apple, which owes a lot to the likes of Steve Jobs and Jony Ive. Thus, while Android manufacturers have long replaced the notches with notch cameras at the top of the screen, Apple has waited for its time to find a creative and attractive solution in the form of this disc-shaped cut-out that expands and contracts when displaying widgets, seemingly dancing the part the top of your screen.

Not only does this new feature look good and offer some (limited) functionality, but most of all it’s distinctive and unique; You’ll be able to tell if someone has gotten the latest and greatest iPhone, and exclusivity is something that people will undoubtedly be happy to pay for.

Whether we’re talking about well-chosen colors or an innovative new look, it’s clear that even subtle design decisions have a huge impact on how we perceive and value our devices, and can add some new value or real excitement to our everyday experiences with smartphones.

While we might like to think of ourselves as perfectly rational, choosing the products with the best overall performance, it’s clear that the unconscious allure of a good looking phone is often the main factor shaping our buying decision. As the smartphone market is as saturated as it is now, a different look might be the way to stand out from the pack even after the usual arms race for camera and screen specifications.

#appearance #smartphone #important #specifications

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