iPhone 15 Bad News, Apple's advertising backlash, frustrating Mac Pro delay

iPhone 15 Bad News, Apple’s advertising backlash, frustrating Mac Pro delay

Throwing back another week of news and headlines from Cupertino, this week’s Apple Loop includes bad iPhone 15 news, Brazil claims USB-C iPhone charging, Mac Pro delays, AirPods as head buds, Apple ad backlash, sneaky cut-offs for swaps, and test the new SOS emergency satellite.

The Apple Loop is here to remind you of some of the many discussions about Apple over the past seven days (And you can read our weekly roundup of Android news here on Forbes).

Bad news on the iPhone 15 price

Apple’s next-generation iPhone may not be unveiled until September next year, but design and specs need to be decided very early in the cycle, so it should come as no surprise that details are emerging about what comes next. And in terms of pricing, that’s bad news for Apple buyers and customers:

LeaksApplePro provided more information about the increased manufacturing costs for the iPhone 15 Ultra. Speaking with me, the leaker said that the bill for new materials will increase by up to $100. And while that may not sound like “much more,” it’s important to remember that these are Cost borne by Apple, not the buyer.For comparison, Nikkei Asia revealed last month that components for the iPhone 14 Pro Max cost Apple $501, and the smartphone starts at $1,099.However, it is an oversimplification to say $1 component cost equals $2. dollars added to the asking price.


India is following the European Union’s lead on USB-C

Following on from the European decision to mandate USB-C charging ports for small electronic devices — a move that Apple has tacitly acknowledged would mean at a minimum replacing the Lightning port on European models — the Indian government began a similar process this week that could lead to a functionally identical law.

In a government press release, India’s Minister of Consumer Affairs, Food and Public Distribution, Rohit Kumar Singh, said various government and private agencies held a meeting and “a broad consensus has emerged among stakeholders regarding the adoption of USB Type-C as a chargeable charge.” Outlet for electronic devices such as smartphones, tablets, laptops, etc. And the press release added: “Moreover, there was discussion about the possibility of adopting a different charging port for feature phones.”

(Mac rumors).

Mac Pro release date delayed to 2022

The announcement of Apple’s transition to ARM-based computing for the Mac platform at Worldwide Developers Conference 2020 came with the promise… that all new Macs will be running Apple Silicon by the end of 2022. With every other box checked, where is the Mac Pro’s brave new world?

“Apple rarely gives guidance on when new products will come out. Those waiting for the final Mac are still holding on to the 2022 deadline. There will probably be a press release in the next few weeks and a handful of devices on sale through the Apple Store to a select few… But the deadline is fast approaching, and the Mac Pro looks set for 2023.”


Hearing aids from Apple

They may not be sold as hearing aids, but Apple’s line of AirPods certainly meet some relevant criteria and standards. A (important) Taiwanese study listened closely to the ability of vocal peripherals. They’re not, medically, ready to be certified, but the product does have benefits, and there may be a future where they earn the degree:

AirPods are not sold or approved by the FDA as devices for those with mild to moderate hearing loss. But with cheaper over-the-counter hearing aids now available at regular retailers, there is renewed interest in non-medical companies moving into the space. To help people who don’t need specialized care — including from Apple itself.”

(Ars Technica).

Advertising backlash inside Apple

Advertising across its services isn’t one of Apple’s primary revenue drivers – although I’m sure many people would like to do $4 billion worth of advertising a year – but Apple’s plans to push that amount to $10 billion has drawn a lot of internal criticism within Cupertino on how the concept of the “Apple brand” is damaged:

While Apple publicly displays a unified interface for ads, particularly those in the App Store that aim to help developers gain more users and customers discover more apps, internally, employees are less satisfied with the current approach. In internal chat rooms, at least seven Employees who worked on Apple’s advertising team have expressed concerns that the company is going too far in its advertising business and will harm the premium experience of using the ‌iPhone‌.”

(the information Across Mac rumors).

Apple is reducing trade-in discounts

Although it is not a direct hardware price increase, many Apple fans who upgrade their devices take advantage of Apple’s trade-in offers to reduce the amount they have to pay. In this sense, the depreciation of the trade will be reflected in the price paid by many loyal fans:

The sweet spot in all of these prices is for devices as young as two years old, especially for iPhones — as target Apple owners near the end of their contracts. Before you rush out and trade in your old device, note that these are all even prices, meaning they apply to devices in just in case. Primitive (caseless owners beware!).”



Apple’s “Emergency SOS” satellite service was made available to the public this week. Like many services, there would be a desire to try it out, but like many services built around emergencies, it’s not something to mess with. Apple set up a specific test session for DC Rainmaker to try out the service in real-world conditions… (it was no doubt closely watched by the press team):

First – note that this test was coordinated with Apple, specifically, they knew not to send rescuers to my location. But everything else is the same, taking advantage of real satellite systems for all communications, and showed where it works well, and where Suffer a bit. Needless to say, if you call/text 911 for realz, real people will show up to try and save you. So don’t do that unless it’s an actual emergency — instead, Apple specifically has a demo mode you can His experience also uses satellites for real, but doesn’t send emergency responders…”

(DC Rainmaker).

The Apple Loop brings you seven days of special events every weekend here at Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read hereor This week’s edition of the Loop’s sister column, Android Circuit, is also available on Forbes.

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