How Hero Vida Makes a Smartphone on Wheels Marketing and Advertising News ET BrandEquity

How Hero Vida Makes a Smartphone on Wheels Marketing and Advertising News ET BrandEquity



<p> With the launch of the Vida V1 range, Vida brand owner Hero MotoCorp has embarked on a mission to redefine the technology-based mobility solutions sector. </ p>”/><figcaption class=With the launch of the Vida V1 range, Vida brand owner Hero MotoCorp has embarked on a mission to redefine the technology-enabled mobility solutions sector.

Imagine that your electric vehicle is parked in a remote location. The first thing that probably comes to your mind is, “Is parking your car safe here?” But this EV is your smartphone on wheels, as you don’t even need to enable Find My Phone.

Chandrasekar Radhakrishnan, Head of Business Growth at Hero MotoCorp says, “When I say smartphone on the
wheels, it also means there’s a lot more to it than just the mobility we offer.”

With the launch of the Vida V1 range, MotoCorp Champion which owns the Vida brand, has embarked on a mission to redefine the technology-enabled mobility solutions sector.

Among the solutions on offer to secure your car is geofencing, the science of creating virtual geofences that triggers a response when a mobile device leaves or enters the area.

“We are enhancing the way the scooter talks to the system,” Radhakrishnan says, citing the capabilities of geolocation, product sharing, speed limits and parental controls.

He shares that these are all very interrelated aspects, when one looks at the retention part of the customer journey.

What’s offered above the product are options like limp mode, which is a vehicle safety feature that activates when the engine picks up a fault. Taking the example of a limp situation, Radhakrishnan states that a car can actually travel at 10 km/h for another 8 km even if the car is dead.

“We can enable a lot of these services on the product itself because it is a scooter that is connected to the system. The possibilities are endless, because the moment you are connected to the cloud, you can do many things with the product,” he shares.

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In a world that is going largely digital in categories like mobility, customers still crave the touch and feel experience. In an effort to enhance the consumer experience, Radhakrishnan stated that one cannot stop at digital assets. “We need to enable physical assets as well,” he said.

These may be in the form of experience centers, with the goal of providing immersive experiences, including product simulators and configuration tools. “You can just go in and have an interactive wall that makes people understand the category,” Radhakrishnan adds.

Providing a seamless customer experience is built on the foundation of a solid technology stack. “The stack is AI-enabled and essentially enables the digital aspect,” shares Radhakrishnan as he dives deeper into the botanical arena of mobility. He points out that the data obtained from this stack helps the brand better serve consumers.

For example, if a vehicle encounters a problem, there are a certain number of error codes. “We can either send a service specialist or you can be anywhere around the world and immediately solve the problem by doing it yourself,” shares Radhakrishnan.

Will the offered services include vehicle diagnostics? Will vehicle owners get warning signals before the car is headed for a breakdown, similar to preventative health care?

The possibilities are enormous, Hero CEO states, unwilling to reveal more. “We are building an ecosystem with not only the product that has a platform, but the services that enable it not only in the present but also propel you into the future,” Radhakrishnan says.

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  • Posted on November 10, 2022 at 8:29AM EST

#Hero #Vida #Smartphone #Wheels #Marketing #Advertising #News #BrandEquity

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