Apple iPhone 15 for USB-C

Hard to find Apple iPhone 14, Best Buy

The head of one of the largest electrical retail chains in the United States has warned of a shortage of iPhone 14 this holiday season.

Reuters Best Buy CEO Cory Barry was quoted as saying Tuesday that Apple’s high-end iPhones will drop in stores this holiday season.

This comes after iPhone production was greatly affected by the Covid-19 outbreak and the strict regional lockdown at the world’s largest iPhone factory in China.

Foxconn factory in Shenzhen, China. Image credit: Steve Jurvetson

iPhone shortage

Best Buy’s Corey Barry said the electronics retail giant was seeing a shortage of premium iPhone inventories and had factored in the expected loss in sales in its forecast for the holiday quarter.

“One of the places we’re seeing a little bit of pressure (in stock) is in the iconic high-end iPhones,” Barry said on a media call.

Reuters noted that iPhones and other products from Apple attract a lot of customers to Best Buy stores and often lead to rush purchases of other gadgets as well.

Reuters reports that Dan Ives, an analyst at Wedbush, estimates that 8 million iPhone 14 units will be sold over the Black Friday weekend, about 2 million fewer than last year.

Ives said inventory of iPhones was down about 25 percent from a year earlier at Apple’s own stores.

Despite the shortfall, Best Buy on Tuesday forecast a smaller decline in annual sales than it had previously forecast, saying it was confident increased deals and discounts would bring in more inflation-battered customers during the holiday season, Reuters reported.

Factory insurance

Earlier this month, Foxconn’s main iPhone factory in Zhengzhou, which employs about 200,000 workers and is sometimes referred to as “iPhone City”, placed in seven days of closure.

The Chinese authorities made the decision to lock down the entire area after the Taiwanese company did so Try to control the covid outbreak In the largest iPhone factory in the world.

Before the lockdown began, local reports indicated that large numbers of workers at the Zhengzhou factory had fled the site, where coronavirus cases were on the rise, due to fears of a lockdown or an outbreak of Covid-19.

This same lockdown lasted until Wednesday 9 November, and did not seem to stop the spread of cases, with infections identified in October and November.

With the facility closed, production is still idling due to staff shortages (many of whom have absconded).

Production capacity at the plant could drop by up to 30 percent this month, media reported.

Foxconn said it would Everything she can to meet her order bookAnd last week, Chinese officials reportedly began recruiting retired military and government personnel to help.

Officials have been accused of “virtually lifting the lockdown” after reports that people’s freedoms inside were still being restricted.

apple Warn customers of longer waiting times for new iPhones As the closure was affected by shipments of the latest generation of the device, Submitted in September.

The factory is critical to Apple, as about 70 percent of iPhones are assembled in the Zhengzhou complex.

The factory usually employs 200,000 workers, producing 500,000 iPhones per day.

Chinese media reported last week that 100,000 new workers had been hired after a recruitment drive.

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