Google Stadia controller orange colorway

Google will never recover from the Stadia disaster

The moniker “Google killed them” is a well-deserved moniker, but it’s also overrated. Google may have a huge graveyard of services left behind in its 24-year history — my colleagues are still grieving for Google Reader and Google+ — but it always takes the bones of one slain project to start another. Google Wallet turned into Android Pay, it became Google Pay, and it became Google Wallet again. The same goes for its messaging apps. So far, the company has been affixed to software recycling.

Stadia, despite its massive failure, is another example of this: the consumer service will die in early 2023, but there’s no doubt that Immersive Stream will continue to white-label games. Google has already sold its cloud gaming services to AT&T and Peloton and tried to sell “Google Stream” to several game publishers such as Bungie and Capcom earlier this year. We don’t know if it worked, but it’s very likely that Google will make more money from B2B rentals of cloud game servers than with Stadia Pro subscriptions and 30% discounts on game sales.


#Google #recover #Stadia #disaster

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