Google Now lets you remove your personal information from search results...and other small business tech news this week

Google Now lets you remove your personal information from search results…and other small business tech news this week

Here are five things in technology that happened last week and how they affected your business. Did you miss them? –

1 – Google now allows you to request removal of search results that contain personal data.

Google will launch a tool that makes it easier to remove search results that contain personally identifiable information such as addresses, phone numbers, and more. The new feature – called Results About You – aims to help users more easily control what personal information can be shown in search results. (source: Engadget)

Why this is important to your business:

This is a huge thing for many people who are interested in their personal information available online. This particularly affects CEOs or other notable individuals. I suppose a good hacker could get around this change, but it’s something that will make it difficult for them to do. I suggest making use of this tool as soon as it becomes available. I know I will.

2 – Meta integrates with WhatsApp and Salesforce to allow merchants to chat with consumers

Messaging platform The WhatsAppowned by deadwill soon be able to integrate with CRM software sales force. (source: The WhatsApp)

Why this is important to your business:

It’s about time. As a CRM consultant, I have been frustrated by the lack of integration between messaging apps and popular CRM systems. This integration is a step in the right direction. In the WhatsApp blog, the company provides an example of how one customer – the brands of the L’Oréal group – was soon able to use WhatsApp to “reconnect to consumers who had previously left items in their shopping cart and send them coupons and offers, right in the chat thread”. However, one thing is still missing – the integration with text messages on our phones. I discuss this more here.

3 – North American companies are sending in robots, even as productivity plummets.

According to recently released data, companies across North America bought a record number of robots in the first half of 2022 to try to make up for a faltering job market. The data indicates that 12,305 units were ordered during the second quarter, valued at $585 million. This is 25 percent more than it was last year. (source: Reuters)

Why this is important to your business:

Businesses – large and small – across the country are investing heavily in robotic technology to replace these unavailable workers and help existing workers get more done. The price of these units has dropped significantly over the past few years, making them an affordable investment. Don’t make the mistake of ignoring this investment just because of the current downturn. That will be over and smart companies brace themselves when that happens.

4 – Wegmans discontinued the self-exit application, citing losses.

Supermarket chain Wegmans announced last week that it has discontinued the self-checkout app due to losses. The app known as SCAN — which allowed customers to scan their groceries while shopping — rolled out early during the coronavirus pandemic to help make the contactless experience even easier. Wegmans did not disclose how much of the losses he incurred or whether they were the result of stolen items or customers forgetting to scan groceries. (source: The New York Times)

Why this is important to your business:

There will still be self-checkout lines, but even these lines are emerging less popular. The cost-saving benefits are tempting, but the reality is something different. Scanning products throughout the store more easily leads to theft and many companies, like Wegmans, weren’t prepared for the extent of the theft that occurred. And anyone will tell you that doing a self-service line often takes longer than a regular checkout. Improvements to these techniques are needed.

5 – Employee cell phone attacks pose new threats to companies.

The recent wave of security breaches across companies is highlighting the dangers of workers using their mobile phones at work. (source: Axios)

Why this is important to your business:

According to reports, hackers trick employees into providing passwords and digital credentials through phishing campaigns targeting mobile phones. With more people working from home, security teams are having a hard time keeping up with new accounts, apps, and personal devices used at work. You need to invest in more training for your employees.

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