Future brands including Tom’s Guide and TechRadar deliver huge audiences
/ EIN News / – NEW YORK, September 23, 2022 (GLOBE NEWSWIRE) – The power of digital publishing Publishing in the future It has been the world’s leading consumer technology publisher for the past 12 months, following the growth of its leading technology positions.
Now with its portfolio of over 250 brands spanning from technology, gaming, and entertainment to women’s lifestyle, home and wealth, Future is the only major publisher whose audience is reaching double digits rather than regressing. According to Comscore*, Future now reaches 35% of the US population, an increase of 12 percentage points year-over-year.
Each year, Future attracts hundreds of millions of consumers to its websites, print magazines, events and social channels. In the past year, the company has secured major titles including Kiplinger, The Week, Who What Wear, and a Marie Claire US licence. The future is now home to some of the world’s most recognizable media brands: CinemaBlend, Wallpaper*, PC Gamer, and more. The future has gone from having less than 100 titles in 2019 to over 250 now.
“The future has changed the media landscape in the United States with our expansion into North America, and we have the audience authority and scope to prove it,” said Zach Sullivan, CRO at Future. “Our combination of real estate and revenue streams, along with our best-in-class technology, make us the leading source for high-quality audiences and a wealth of first-party data.”
Future revenue and audience growth has seen tremendous strength. Last year, Future had revenue of $808.5 million and grew 79% year-over-year, with Future’s digital advertising and e-commerce seeing the largest revenue growth of 27% and 36%, respectively. Besides, Future’s online audience has quadrupled since 2018 to now reach more than one in three adults in the US (35%).
Focusing on major categories means Future has become the 5th largest publisher in the United States in terms of audience reach, according to Comscore, in areas such as games, movies, beauty and fashion. Additionally, Future’s ability to attract high-intent audiences means that they are the only major publisher to deliver exceptional results for retailers around major e-commerce events. During this year’s Amazon Prime Day event in July, Future generated more than $26 million in total US retail sales across its brands over the two days.
“For advertisers, we are able to give them what they need, with high-quality editorial content, high-intention audiences, and high-impact advertising capabilities,” Sullivan said. “The success seen over the past year is a strong testament to the strength of Future’s audience, editorial strategies, and revenue.”
*Source: Comscore, Media Metrix, cross-platform, Future Plc Total Audience July 2022, US
about the future
connectors. creators. Experience makers.
Future is a global multi-platform media company and a leading digital publisher, with scalable brands and diversified revenue streams. Every month, more than 400 million people worldwide connect with their passion, through expert content, world-class events, and cutting-edge proprietary technology. Each year, Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. Reality production company Future Studios specializes in producing amazing content, enjoyed and shared by millions of people around the world.
Its market-leading portfolio of over 240 brands includes technology, gaming, television, entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creativity, photography, sports, home and B2B sectors. Brands include: TechRadar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter, Kiplinger, The Week, Guitar World, Digital Camera World and Live Science. For more information visit: www.futureplc.com
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