Apple's dream for iPhones can actually be a nightmare

Finally, USB-C iPhone is coming

Apple will change the way we charge our batteries Iphone to comply with New EU rules that would require every new smartphone to work with a common USB-C cable by 2024, a company executive said Tuesday. Although he did not provide details, it has been suggested that the company’s existing Lightning cable may disappear as a result.

Two senior Apple executives suggested they were not particularly happy with the new rules when discussing them onstage Tuesday in the Wall Street Journal. WSJ Tech Live Conference in Laguna Beach, California. Originally, Apple thought it had reached a compromise with EU regulators by offering a cord in the box with its iPhones. Connected to a USB-C port on one end and its own Lightning cable On the other hand.

“We have no choice – as we do all over the world, [Apple will] Complies with local laws Greg Joswiak, Senior Vice President of Marketing, Apple, Worldwide. “We think it would have been better from an environmental point of view for our clients not to have a government with that much direction.”

Apple has been steadily adding USB-C ports to Mac computers And the iPad tablets. As rumors circulated Work on iPhones with USB-C ports For a while now, so not a terribly surprising admission.

However, the move is a rare public acknowledgment from the world’s most valuable company about the future of its products, and in particular how new government rules are shaping its business. Although selling Lightning cables at $19 apiece isn’t what made Apple billions of dollars in profit, the proprietary nature of its technology helped it create Branded Ecosystem of accessories designed specifically for their devices.

Over the past two decades, Apple has licensed a file 30 Pin iPod Connectorthen the Lightning connector for iPhone and iPad, to accessory makers Create loudspeakersAnd the Camera add-ons And all kinds of other items.

“It was a great link and over a billion people already have it,” Joswiak said. When asked how Apple will integrate USB-C into the iPhone, he declined to discuss the details. “It is the Europeans who set the timing for the European customers.”

While on stage, Joswiak and his teammate Craig Federighi, senior vice president of software engineering at Apple, answered other questions about the company’s business. they spent Bring iMessage to Android devices powered by Googlesaying the company would not be able to invest heavily in an Android version and thus would stymie innovation.

The pair shyly answered questions about future products, such as whether there would be a Mac computer with a touch screen. “Who is saying?” Federgi responded.

He has spoken more forcefully about bringing employees back into the office, an issue that has generated extraordinary public debate between the company and its employees. When Apple began talking about plans to return to the office last year, a group of employees responded saying they were concerned about health and safety issues, especially for those who Exposure to the COVID-19 virus It can cause harm to them or a family member.

“Our whole culture has been about being in the same place together, building products in tight, multidisciplinary teams, and that’s what we are,” Federighi said, adding that Publicly posted online petitions It comes from “I don’t know, a tenth of a hundred from Apple employees.

“Of course, there are some people who have moved to Kansas and said, ‘This is where I want to be,'” he added. “Are these Apple employees? He’s an Apple employee. But I think a lot of us are glad to be able to do business with each other. And I think it’s important.”

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