Counterpoint Research, MTK, TECNO and Forbes Editor-in-Chief compare notes on the changing forces in the premium smartphone space

Counterpoint Research, MTK, TECNO and Forbes Editor-in-Chief compare notes on the changing forces in the premium smartphone space

Titled “The Drive for Excellence: Changing Smartphone Preferences and the Technology Behind Them,” the webinar directed The continued evolution of global smartphone offerings to the higher end, particularly in emerging regions.

LondonAnd the November 22, 2022 /PRNewswire/ — Experts from the global smartphone field gathered on November 22 In a webinar hosted by renowned technology research firm Counterpoint to discuss consumer preferences for changing smartphones and emerging technology trends in the premium smartphone space. Webinar Featured Special speakers from TECNO, a global brand in innovative technology; MediaTek, a global fabless semiconductor company and Forbes magazine, a leading global media company.

In the last years, The The smartphone industry has shifted towards more premium options, offering technological breakthroughs in a range of components as this is eagerly matched by consumers’ desire to spend more on smart devices, especially those from emerging economies.

According to industry data, two major factors are driving the premium trend. The first is the evolution in camera technology, which now typically has three or four lenses to compensate for the size limitations of a smartphone. The second factor is the steadily increasing speed of the SoC processor to support the AI ​​algorithms that are mainly required to assist advanced and sophisticated imaging systems.

In the latest analysis of industry trends, Tarun PathakResearch Director for Smartphones at Counterpoint, shared the dynamics behind how quickly smartphone specifications are progressing towards premium features.

“The usual momentum of technology pushes things up, and that’s why we get better cameras, longer battery life, more storage, faster phones and the like,” he said. Tarun Pathakemerging market consumers such as Southeast Asia And the Latin america ASP is rising faster than the global average as large segments of savvy users upgrade to their second or third device.”

the master. You are coming, Managing Director of MediaTek India, has gone so far as to drive excellence in the smartphone industry with a euphoric treatment of how MediaTek has elevated mobile computing with the launch of its latest and greatest flagship chipsets. This features MediaTek Dimensity 9000 5G, the world’s first TSMC 4nm 5G mobile chip, promising increased performance and power efficiency.

Jimmy Hsu, Deputy Director of TECNO’s Image R&D Center, discussed TECNO’s future plans to drive excellence in photographic technologies, including the industry’s first in TECNO phones in 2023. Eagle Eye Lens is the industry’s first advanced core technology, and is set to make an appearance For the first time in the world of smartphones in 2023. It will be the industry’s first binocular periscope telephoto camera with the largest tilting ability. Another one is the world’s first wide-angle dual optical image stabilization where the brand has improved its sensor-shift stabilization technology.

echo mr. Anku Jain Notes on the powerful computing power of the newer Dimensity 9000 5G chipset, Jimmy also went on to point out its strong performance, specifically its zoom capabilities for night photography. The brilliant Dimensity 9000 5G chipset will be introduced in TECNO’s upcoming flagship PHANTOM X2 series, greatly enhancing the night photography capability and is expected to be unveiled in Dubai on December 7th.

according to Jimmy Hsu“TECNO is moving regionally to ride this wave of growth and more importantly expand our portfolio to include more premium products and offer some great cameras to our customers”, “The culmination of this is the flagship Phantom X2, which addresses one of the most important things in smartphone photography – night shots amazing. “

Russell Flannery, Editor-at-Large of Forbes, shared his invaluable perspective on how the smartphone has evolved. Over the years, it has witnessed a growing consumer demand for technological advancements in ever-evolving smartphones emphasizing the desire of users to own advanced cameras. Equipped with artificial intelligence, both sharp hardware and powerful software developments demonstrate a seamless combination that consumers want to meet their growing technology needs.

“We have seen an exponential growth in digital penetration and its impact on our daily lives,” said Russell. “Smartphone brands offer premium phones, affordable flagships, mid-range devices with some cutting-edge features, and also an unprecedented push for 5G access, better cameras, foldable screens, slimmer designs, and contemporary ergonomics.”

a the interview A research white paper entitled “Brand story: The Rise of TECNO” is said to be published soon in late November during the webinar event. The white paper will look at smartphone milestones during the mobile communications revolution from 2G to 5G, and provide insights into the upcoming developments of smartphone ranges. – Innovative International Brand Growth TECNO as well as the newest competing brand in the premium segment, its growth strategy, and its drive for premium actions across cross-regional and segmented consumer categories are all mentioned by Counterpoint analyst white paper.

The white paper will be available for download on it Counterpoint Research site after December 1.

For any related media inquiries, please contact [email protected].

Source: TECNO

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