Could Europe have a dominant smartphone again - and is there a need for it?

Could Europe have a dominant smartphone again – and is there a need for it?

There was a time, long ago, when Europe sat at the top of the phone industry. Nokia was the most used phone in the world, Sony Ericsson made beloved devices, and people were already talking about Siemens.

This, of course, did not last. While its downfall was multifaceted and took several years, it can roughly be linked to the time our stupid old phones switched to the multi-touch screens they are today. Nokia, Sony Ericsson and Siemens Mobile collapsed, and the dominance of smartphones in Europe disappeared.

In their place rose Apple and Samsung, companies that now dominate the smartphone market in Europe. stats says. Currently, Apple has a market share of 34.29% on the continent, while that of Samsung is 31.21%. Behind them is a host of Chinese brands, with Xiaomi (13.97%), Huawei (7.57%) and Oppo (2.4%) occupying the top five places.

Effectively, two continents: America and Asia dominate the smartphone market in Europe. But, really, the former is an anomaly – and if we’re totally accurate, we’d say the market is dominated by Apple and Asia.

All this got me thinking. Why doesn’t Europe have a dominant smartphone? What would it take for this to happen again? And does any of this really matter?

My journey began by speaking with Jan Stryjak, Associate Director at Counterpoint Research. He began by answering my second question, telling me that it would be nearly impossible for a European smartphone to become a world leader again. Simply put, there is no place in the market.

Strejak told me, “From a brand standpoint, European phones have fallen behind a lot.” Apple and Samsung are very dominant – and usurping them is a difficult task for Chinese phones, let alone European ones.