China’s smartphone market plunged 11.9% in Q322, a double-digit decline for the third consecutive quarter, IDC reports

according to IDC Worldwide Quarterly Mobile Phone Tracker, 71.1 million smartphones shipped in China in the third quarter of 2022, down 11.9% year-on-year. The decline was narrower than the previous two quarters, although demand remained weak. The market saw its first quarterly growth of 6.0% in the year, powered in part by Apple’s iPhone 14 series and Huawei Mate 50 series.

Channel inventory adjustments have been the focus of smartphone companies amid the market downturn.

“The bleak conditions and foggy outlook for COVID policy in China are adding more uncertainty to the market outlook in the coming year,” he said. Will Wong, Senior Research Director for Client Devices at IDC Asia/Pacific. “Resellers who are able to attract flexible, discerning consumers stand a better chance in this challenging environment,” adds Wong.

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vivo It came back to the fore in the third quarter of ’22. The iQOO sub-brand achieved a 4.6% higher market share with its competitive products and pricing. vivo’s X series continued to be well received and led the mid-to-high-end segment from $400 to $600.

honorThe 70 series, the Changwan 30 series, and the Play 6 series continued to see positive charging momentum. The new X40 series has been well received with its attractive design and improved performance, while the flagship Magic 4 series has solidified its position in the commercial sector, including the public sector.

OppoThe A57 and A97 were the two volume engines while the Reno 8 series played a major role in cementing the company’s position in the US$200-400 segment. With the new generation of ColorOS and Pantanal Intelligent System across platforms, OPPO is expected to enhance the user experience from the use of hardware and software.

apple The top five sellers were the only ones to report growth from the previous year. The new iPhone 14 Pro series has been better received than the base iPhone 14 models as the latter has limited upgrades. Moreover, the iPhone 13 series is still seeing good demand in this quarter.

xiaomiRedmi products continued to be the main contributor to shipping with the Redmi K50 series and the Redmi Note 11 series being the volume drivers. The new Mi 12S series has received good word of mouth, which in turn will help Xiaomi to penetrate into the high-end segment.

Despite the overall market downturn, the high-end segment > $600 saw a limited impact with a higher unit share of 22.4%. Furthermore, premium foldable products, once again, experienced 3D growth year-over-year and shipped over one million units which was the highest ever shipments in a single quarter. Huawei continued to lead the foldable device market, followed by Samsung, vivo and Xiaomi, which were supported by new foldable products.

“China’s smartphone market is unlikely to recover in the short term as it faces lingering COVID-19 cases and unfavorable domestic and global economic conditions,” he said. Arthur JoeSenior Market Analyst for Client System Research at IDC China. Guo adds, “However, investment in product development remains critical to strengthening market conditions as well as preparing for the next recovery.”


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