Apple's iPhone 14 Plus has a bigger pricing issue than it is

Apple’s iPhone 14 Plus has a bigger pricing issue than it is

Apple’s iPhone 14 Plus won’t set any sales records, at least according to early analysis. In fact, the 14 Plus lags behind the iPhone 13 Mini when it comes to expected sales. It’s a shocking outcome of what was expected to be a commercial success for the tech giant.

iPhone 14 and 14 Plus will be available in stock on launch day, reflecting sluggish demand. Currently, the iPhone 14 and 14 Plus pre-order results are worse than those of the iPhone SE 3 and iPhone 13 mini (both SE 3 and 13 mini were cut at 1H22),” Analyst Ming-Chi Kuo He saidiPhone 14 Plus is a replacement for the iPhone 13 mini. However, the pre-order results for this new product were much lower than expected, which means that Apple’s product segmentation strategy for standard models this year has failed. “

While it seems inexplicable, the problem here appears to be simple. From a UK perspective, as well as more broadly, Apple is putting the price of the iPhone 14 Plus too high.

iPhone 14 Plus is expensive

Joe Maring / Digital Trends

Let’s talk about that price. In the UK, the iPhone 14 Plus will cost you £950. When I thought about pre-ordering the phone, this amount struck me as ridiculously high. Not that I don’t think the iPhone 14 Plus is worth a premium price – the sheer value of that price made me stop and think about the value of the purchase.

If you spend close to £1,000 on an iPhone, you’ve already passed the financial Rubicon. It’s a similar situation in the United States There is only $100 separating the iPhone 14 Plus and $999 for the iPhone 14 Pro.

What’s to stop me then from scaling up a bit to pack an iPhone 14 Pro or Pro Max and get a whole bunch of new features — including a new processor, an always-on display, and the much-touted Dynamic Island? According to Ku’s numbers – none. iPhone 14 Pro Max has proven to be the most popular iPhone model, despite being the most expensive.

The front and back of the iPhone 14 Pro are in deep purple.
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It is also worth noting that there is a circular economy to consider when making purchasing decisions. I’ve switched to buying all my tech refurbished from places like BackMarket or MusicMagpie. Many of these sites offer discounts on other iPhones with large screens, including the iPhone 13 Pro Max, keeping the price under 900 pounds. If I wanted the cheapest big screen iPhone I could get, the 14 Plus wouldn’t be on. Who is the iPhone 14 Plus then?

When it comes to the iPhone Mini series, though it fails, it has had a convincing answer to the question. The iPhone Mini slogan proudly proclaims: “Those who want a small iPhone, this is your phone.” The iPhone 14 Plus does not have such a clear target audience.

Want to spend 1000 pounds on a big screen iPhone? If yes, why not get an iPhone 14 Pro Max? Sure, the same could be required of the iPhone 14 and 14 Pro, but you spend 850 pounds to start. When it comes to the 14 Plus, you’re already shy of 1,000 pounds. At this point, one would be forgiven for saying in a penny, in exchange for a pound.

An intentionally hacked experience?

The iPhone 14 Plus is on hand.
apple

surely , The iPhone 14 Plus makes a lot of sense as a device. Many people use their phones as their only computing devices, and a bigger phone is a bigger tablet for reading books, watching movies, writing notes, texting with friends, etc. At the same time, the iPhone 14 Plus makes a deliberate series of concessions to lower the asking price that causes one to pause at just thinking about the absolute value of the iPhone.

Sure, you don’t need a 120Hz screen, but you can get one for 250 pounds more. Of course, you don’t need the new A16 processor, it’s there for 25 lbs. This always-on monitor probably isn’t the best either, but the option is out of reach for an extra 250 pounds. You can get the picture.

iPhone 14 and iPhone 14 Plus.
apple

Yes, the iPhone 14 and 14 Pro have the same problem, but the compromises that one shyly swallow 900, and those that swallow 1,000 differ psychologically. And again, it’s a similar deal in the US Why not give Apple another $100 for a better screen, more capable cameras, and new chipsets?

At the same time, it’s worth noting that the audience for iPhone pre-orders is exactly the same as the audience that will make these types of calculations, you’re not paying an invisible $1,000. Thus, it makes sense that the iPhone 14 Plus would perform better after it was released to a general audience that doesn’t care about all these things and just wants the cheapest, biggest, and newest iPhone they can buy. Apple may be counting on this.

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