recently held an interview With Apple’s senior vice president of software engineering, Craig Federighi demonstrated an interesting bias that has arisen between the Cupertino company and Android.
The topic of interest was the iMessage platform used by iPhone users. It’s safe to say that the feature has really turned the tables in terms of texting. But Craig highlighted how the Android offering has turned into an obstacle for the company in terms of blocking its innovations.
He described iMessage for Android as nothing less than a lightning effort that would be of no use and the efforts would not be used anywhere else. These words were mentioned during a recent interview with a WSJ journalist during the Tech Live Program.
The event really saw Apple shed light on other factors such as the current news of adopting a USB-C cable for users after the European Union imposed the rule on all tech companies by the fall of 2024. While Apple may not be too happy to take it. Aboard this trend, it left no choice as Europe united on common ground for chargers.
Back in iMessage for Android, investigator Joanna Stern focused on an email dating back to 2013. He mentioned how the senior vice president of Apple’s leading software products like iPhone, macOS, iPad, and more will help break down the barrier facing kids who have Android devices when dealing with parents with Apple phones. This email was sent to Eddi Cue from Apple. But then another text from Phil Schiller said such performances would lead to major lock-downs.
It’s quite obvious that at the moment you can see these messages confirming how the only reason we don’t have iMessage for Android in front of us today is due to the fact that the tech giant only wants to keep its users connected to its platform.
When asked by the VP regarding the email, he joked and mentioned how he wasn’t aware of any charging but that came with a smirk. He explained how the email was very clear about what was going on and the thought process we’re trying to achieve at the moment is different from what was stated.
So you see, it’s a play on words. He further states that getting into the market is not easy, and when you are trying to build an app, you have to make sure that it creates the right impact around us today. Only then can they get multiple customers on board to get the right experience that was meant for them from the start. Hence, he was afraid that things were not going well at first, so he adds that there is nothing wrong with that.
So if this app is already shipped and doesn’t get the right form of acceptance on different platforms, it will stop the whole idea of innovation in messaging for the company’s customers. He concluded by adding a statement about how important it is to make coordinated decisions and really think about things as far as investments are concerned.
These sentiments were also reflected in another email sent by Ferderighi where he asked how convincing the whole process of having iMessage for Android would be if there was a lack of friends on those with iOS.
The 2013 idea was valid but today, Apple’s iMessage has a great messaging platform stuck in one ecosystem. This results in a unique stigma when having chats and generally blocking texts.
read the following: Apple left no choice but to adopt a USB-C charging port for future iPhones
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