Boston—Global smartphone shipments fell 9% in the third quarter of 2022 compared to the previous year, but Apple had a strong quarter, increasing its share in the global business to 16%, the highest level in 12 years, Strategy Analytics reports .
Strategy Analytics also expects global smartphone shipments to decline by 9% to 10% for the whole of 2022.
With global smartphone shipments dropping 297 million units in Q3 2022, Samsung topped the global smartphone market with a healthy 22% share in Q3 2022 and Apple landed in second place, with Xiaomi and OPPO (including OnePlus) And Vivo is among the top five smartphone providers.
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“Global smartphone shipments fell -9% year over year to 297 million units in the third quarter of 2022,” said Linda Sui, Senior Director at Strategy Analytics. “This is the fifth consecutive quarter of annual decline in terms of smartphone volumes. Inventory adjustments and geopolitical issues negatively impacted the smartphone market in the third quarter of this year. Meanwhile, unfavorable economic conditions continued to weaken consumer demand for smartphones and more. of non-essential products.
Woody Oh, Director, Strategy Analytics added: “We estimate that Samsung shipped 64 million smartphones and topped the global smartphone market with a healthy 22% share in the third quarter of 2022.” “The market has slightly outperformed the overall market and is down -7% year-over-year through shipment volumes. Demand is skewed towards the lower-cost A and M series, while the newly launched Z Fold 4 and Z Flip 4 are helping the company to Consolidating its leadership in the foldable sector.Apple shipped 49 million iPhones worldwide, up +6% year-over-year, versus 16% global market share in Q3 2022. This is Apple’s highest market share in Q3 Over the past 12 years, at the expense of leading Chinese brands hampered by sluggish performance in both domestic and overseas markets. Apple had a good quarter, led by the newly launched iPhone 14 Pro and Pro Max, while demand for the iPhone 14 remained mixed.” .
“Xiaomi shipped 40.5 million smartphones and ranked third with a global market share of nearly 14% in the third quarter of 2022, a slight increase from last year,” said Yuen Wu, Senior Analyst at Strategy Analytics. “Xiaomi outperformed other major Chinese brands and recorded an annual decline rate of -8%, thanks to its well-diversified regional footprint. However, Xiaomi continued to suffer from geopolitical uncertainty in Europe. The China and India market also delivered a mixed bag for the Chinese brand. OPPO (OnePlus) ranked fourth and captured 10% of the global smartphone market share during the third quarter of 2022. Vivo ranked fifth with 9% of the global smartphone market share in the third quarter of 2022. Both OPPO (OnePlus) scored OnePlus) and Vivo have a double-digit annual decline rate and are losing ground in most markets, as competition between 4G and 5G intensifies sharply in China and other markets.”
Looking to the future, Sui said, “We expect global smartphone shipments to decline -9% to -10% year-on-year in the whole of 2022. Geopolitical problems, economic downturn, energy shortages and price hikes, exchange rate volatility, and Covid turmoil will continue. Weakening consumer demand during the last quarter of 2022. All these headwinds will continue through the first half of next year, before the situation calms down in the second half of 2023. Samsung and Apple will continue to outperform and remain in the first and second places. Stabilizing the performance in the Chinese market and exploring a new growth engine to end the downward trajectory.”
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