07/17 update below. This post was originally published on July 14th
Apple leaks revealed that the iPhone 14 Pro models will receive Multiple exclusive upgrades And the higher prices. But now there is a new report claiming that the standard iPhone 14 models will also receive a price hike, although they are almost unchanged from their predecessors.
Talking to the sunDan Ives, president of the popular analyst group Wedbush Securities, cites supply chain prices as the driving force behind the increase.
“We think the iPhone 14 price increase will go up by $100,” Ives explained. “Prices have been going up across the entire supply chain, and Cupertino needs to pass those costs on to the consumer on this release.”
If this is true, the iPhone 14 lineup will be divided as follows:
- iPhone 14 – $899 ($799 for iPhone 13)
- iPhone 14 Max – $999 (iPhone 13 Mini $699)
- iPhone 14 Pro – $1,099 (iPhone 13 Pro $999)
- iPhone 14 Pro Max – $1,199 (iPhone 13 Pro Max, $1,099)
While $100 will hurt, especially for the standard models, which will feature the same design, rear cameras, and chipset as the iPhone 13, the big financial hit comes with the range entry point jumping from $699 to $899. This nearly 30% increase is due to Apple discontinuing the 5.4-inch iPhone 13 Mini in favor of the 6.7-inch iPhone 14 Max (also likely to be It’s called the iPhone 14 Plus‘), pushing the iPhone 14 into base model status.
Update 07/16: Now that the iPhone 14 lineup is in production, the leaks are not only accelerating but adding a level of detail not seen before. Trusted anonymous leaker, ShrimpApplePro – the first leaker to reveal the new iPhone 14 Pro’s new dual hole-punch redesign – now has published Detailed renders of the flagship iPhone 14 Pro Max via Weibo.
The main news is that the plans again support the slew of leaks claiming Apple will be eliminating the notch, though it is expected to be kept for the non-Pro models. However, at this point the most interesting information to me are the dimensions it reveals:
- iPhone 14 Pro Max – 160.71 x 78.78 x 7.85 mm
- iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm
Although the differences are subtle, they do away with a common line of thought: that Apple will use the same chassis for the iPhone 14 Pro models as its predecessors. Speculation will now run rampant about what these changes will be.
My suspicion is new 48MP primary camera exclusive to Pro models It will be an important factor. But hopes that larger batteries are behind the surge seem unlikely based on a recent capacitance leak. Drop season is really good and open.
Update 07/17: leaks cast doubt on Wedbush’s pricing claims. The leaker, who has regularly provided iPhone pricing data in the past, told me that Apple’s drive in 2022 is to widen the gap between the iPhone 14 Pro and non-Pro models, and pricing is one way the company will do that.
The leaker explained: “The difference between the iPhone 14 Max and the iPhone 14 Pro is huge.” “Apple is really trying to save as much money as possible with the iPhone 14 production, so I don’t think the company plans on the $100 hike that Wedbush is talking about.”
While this would be good news for buyers of standard models, LeaksApplePro warns that Apple is looking to raise the prices of the iPhone 14 Pro by at least $100 dollars. $799, $899, $1,099, and $1,199 are the prices Insiders believe Apple has fixed for iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro, and iPhone 14 Pro Max right now but unlocked:
“Apple could certainly change these prices, but that’s what is being considered now,” the leaker added.
This breakdown makes a lot of sense. By removing the Mini, Apple has already increased the entry price for the iPhone 14 lineup to $799 from the $699 iPhone 13 lineup; And by using most of the same parts for the standard iPhone 14 models as the iPhone 13, the company avoids major new costs.
This opens the door to higher prices for the iPhone 14 Pro, greater hardware differentiation and increased selling potential. If the leaks are true, this would be a strategy that appeals to customers at a time of high global inflation. However, I suspect there will still be waiting lists around the block when these phones launch in late September/early October.
Such a chasm would cause a real shock. It will also be hard to sell. Historically, Apple kept selling previous generation iPhones at low prices after launching their successors. If Apple did it again, opting for the nearly identical iPhone 13 or even the iPhone 13 Mini (which could go as low as $599) would be a no-brainer.
There is a common counterpoint to the industry. That is, Apple will keep the iPhone 13 pricing for the iPhone 14 and not having an iPhone 14 Mini will increase the entry level by $100 instead of the $200 discussed here. However, this does not explain the rise in supply chain prices, so it may be overly optimistic.
Should you upgrade? Throw in the hot rumors that iPhones are going to move From Lightning to USB-C In 2023, and for me, I think this is an upgrade year that you won’t forget unless you absolutely need it. so he said, Based on supplier deposit sizesLooks like another super course regardless.
Follow Gordon on Facebook
More on Forbes
#Apple #analyst #reveals #iPhone #price #hike